GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Amazon and Office Depot, Moleskine—owned by Belgian holding company D'Ieteren, which distributes Volkswagen cars in Belgium, owns the Moleskine notebook business (Euronext Brussels: DIEG)—saw overall revenue decline 20.2% over the period. Amazon dominated the brand's channel mix at 62.7% of revenue share, while Office Depot accounted for the remaining 36.9%, per Grips Intelligence. The average product price held steady at roughly $20.53, edging up just 0.8% across the tracked window. Momentum weakened notably in the second quarter, with revenue falling 17.5% month-over-month as the average price dipped 0.2% to $20.08. These Grips Intelligence figures point to a brand maintaining pricing discipline even as top-line demand softened across both offline retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Moleskine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Moleskine.
BY REVENUE
Moleskine sells 64% online and 36% offline. Online runs through 1 channel; offline through 1.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 315K ratings on 2 channels, Moleskine averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 315K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.00
Price
$173K
Revenue
$21.07
Price
$142K
Revenue
$22.73
Price
$140K
Revenue
$19.48
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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