GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Five Star maintained an average product price of $10.65 across tracked retailers including Amazon and Office Depot. Amazon dominated Five Star's revenue distribution, capturing an overwhelming 88.1% share, while Office Depot accounted for 10.5% of total revenue. Notably, the brand experienced a significant revenue decline of 26.7% over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also saw downward pressure, decreasing 4.2% overall during the same timeframe. These trends suggest Five Star may need to reassess its pricing and distribution strategy heading into the back-to-school season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Five Star on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Five Star.
BY REVENUE
Five Star sells 89% online and 11% offline. Online runs through 2 retailers; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.54M ratings on 2 retailers, Five Star averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 4.54M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$6.97
Price
$656K
Revenue
$12.99
Price
$495K
Revenue
$21.60
Price
$389K
Revenue
