GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Newegg from January 1 to August 31, 2026, Rocketbook — a brand within Société BIC's portfolio (Euronext Paris: BB) — generates 98.4% of its revenue on Amazon, with Newegg contributing just 1.1%. That concentration leaves the brand's performance almost entirely tied to a single marketplace. Average product price sits at $26.80 year-to-date, having climbed 7.8% over the tracked period to $27.90 in the most recent month, a 1.6% month-over-month increase. Revenue, however, moved in the opposite direction, falling 9.8% month-over-month and 10.0% across the measured window. The divergence suggests pricing gains have not offset softening unit demand, making volume recovery the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rocketbook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rocketbook.
BY REVIEW COUNT
Across 1.79M ratings on 2 channels, Rocketbook averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.77
Price
$78K
Revenue
$14.99
Price
$61K
Revenue
$28.08
Price
$59K
Revenue
$26.99
Price
$38K
Revenue
$47.72
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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