GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon from January 1 to September 30, 2026, Rocketbook — a wholly owned brand of Société BIC (Euronext Paris: BB) — generated 99.7% of its year-to-date revenue through that single channel, underscoring an unusually concentrated distribution footprint. The brand's average product price held at $26.44 across the period, with pricing essentially flat at a 0.2% increase. Momentum softened in the third quarter, however, as revenue fell 17.3% over the July-to-September window. The most recent month tracked showed a further 10.5% month-over-month revenue decline alongside a 2.3% dip in average price to $26.70. Taken together, the figures point to a brand defending price positioning while absorbing a meaningful volume contraction heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rocketbook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rocketbook.
BY REVIEW COUNT
Across 1.9M ratings on 1 channel, Rocketbook averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.38
Price
$74K
Revenue
$14.44
Price
$60K
Revenue
$26.99
Price
$49K
Revenue
$43.30
Price
$42K
Revenue
$26.99
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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