Denik

Denik Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Denik's offline retail presence concentrated almost entirely in a single channel, with Office Depot accounting for 99.8% of year-to-date revenue. The brand's average product price sat at $12.02 across the tracked period, rising 4.5% overall and reaching $12.45 in the most recent month, a 6.3% month-over-month increase. That pricing strength has not translated into top-line growth, as revenue fell 27.1% over the measured span and declined a further 29.0% in the latest month-over-month comparison. Assortment visible at Office Depot spans entry-level options such as the Classic Layflat Journal Notebook at $8.99 up to the Hardcover Journal at $16.99, suggesting room to shift mix toward higher-priced tiers. With such heavy single-retailer dependence, Denik's offline trajectory remains closely tied to shelf performance at Office Depot, according to Grips Intelligence.