GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mill Rose generated the majority of its revenue through Menards, which accounted for 59.0% of total revenue share between January and May 2026, followed by Ace Hardware at 30.9%, Amazon at 8.0%, and Lowe's at 2.1%. The brand's average product price stood at $5.70 across all tracked retailers during this period. Mill Rose demonstrated steady growth momentum, with revenue increasing 5.7% month-over-month in the most recent period and overall revenue growing 2.0% across the tracked timeframe. Average pricing also trended upward, rising 1.3% overall with a notable 3.3% month-over-month increase in the latest period. The data highlights Mill Rose's strong concentration in the Menards channel, where nearly six out of every ten revenue dollars were captured.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mill Rose.
BY REVENUE
Mill Rose sells 10% online and 90% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 5% in Jan to 18% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 19K ratings on 4 retailers, Mill Rose averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 19K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
