GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mill Rose generated revenue across three key retailers between January and April 2026, with Menards dominating at 61.1% revenue share, followed by Ace Hardware at 31.0% and Amazon at just 7.2%. The brand's average product price during this period was $5.72, though pricing saw an overall decrease of 8.2% across the tracked timeframe. Despite the price decline, Mill Rose demonstrated solid topline momentum with revenue growing 10.7% over the period. Menards clearly serves as the brand's primary sales channel, capturing nearly two-thirds of all revenue. This heavy concentration in a single retailer presents both a strength in channel partnership and a potential risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mill Rose.
BY REVENUE
