GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Menards, Ace Hardware, Amazon, and Lowe's, Mill Rose saw overall revenue grow 6.5% during the period while its average product price climbed 9.1% to a current $5.73. Menards was by far the dominant channel, capturing 56.8% of year-to-date revenue share, followed by Ace Hardware at 32.1%, together accounting for nearly 90% of Mill Rose's tracked sales. Amazon and Lowe's played comparatively minor roles, contributing just 7.8% and 3.3% of revenue share, respectively. In the most recent quarter, average price ticked up 4.9% month-over-month to $5.95, even as monthly revenue dipped 3.6%. These trends suggest Mill Rose is leaning into premium pricing power at its two anchor retailers while remaining underpenetrated in the broader e-commerce and big-box landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mill Rose.
BY REVENUE
Mill Rose sells 11% online and 89% offline. Online runs through 2 channels; offline through 2. Online share has moved from 6% in Feb to 17% in Jun.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 19K ratings on 4 channels, Mill Rose averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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