GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Mill Rose generated tracked in-store sales between January 1 and August 31, 2026 across Menards, Ace Hardware, Amazon, and Lowe's. Distribution is heavily concentrated, with menards.com accounting for 51.0% of year-to-date revenue and acehardware.com adding another 33.8%, leaving Amazon (8.6%) and lowes.com (6.6%) as comparatively minor contributors. Revenue has softened over the period, slipping 3.8% overall and 2.7% in the most recent month versus the prior one. Pricing has drifted lower as well, with the average product price at $5.76 for the period and the latest monthly figure of $5.86 marking a 4.3% month-over-month decline, or 1.6% down cumulatively. The combination of dual-retailer concentration and mild price erosion suggests that top-line momentum is closely tied to performance at two accounts rather than broad-based channel growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mill Rose.
BY REVENUE
Mill Rose sells 15% online and 85% offline. Online runs through 2 channels; offline through 2.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 17K ratings on 4 channels, Mill Rose averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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