GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Barracuda demonstrates a highly concentrated retail footprint, with menards.com accounting for 99.9% of the brand's total revenue share. The brand's average product price sits at $106.14, though pricing has shown a downward trend, declining 4.8% over the tracked timeseries period from March to May 2026. Revenue performance has also faced headwinds, dropping 36.3% over the same timeseries window, signaling potential seasonal or competitive pressures. Among Barracuda's top-performing listings at Menards, the highest-priced product reaches $172.96, while the most affordable option is listed at $105.19, reflecting a relatively narrow price range across its portfolio. These dynamics suggest Barracuda operates in a niche retail environment with limited multi-retailer distribution, making its Menards partnership a critical revenue driver.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Barracuda on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Barracuda.
BY REVENUE
$172.96
Price
$739K
Revenue