GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Best Buy, menards.com and lowes.com, Maytag — a subsidiary brand of Whirlpool Corporation (NYSE: WHR) — posted an average product price of $744.92. Best Buy dominates the brand's retail footprint with 76.3% of year-to-date revenue, well ahead of menards.com at 17.5% and lowes.com at 5.8%. Momentum has been strong in the most recent quarter, with revenue climbing 153.1% month over month and 168.3% overall since the start of the May–July tracking window. Pricing has moved higher alongside volume, with the average selling price reaching $860.15, a 28.8% monthly increase and a 39.2% rise across the period. That combination of rising prices and accelerating revenue suggests the brand is gaining traction in higher-priced tiers rather than discounting for growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 168% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Maytag on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Maytag.
BY REVIEW COUNT
Across 565K ratings on 3 channels, Maytag averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 565K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$894.57
Price
$11M
Revenue
$779.73
Price
$8.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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