Frigidaire

Frigidaire Market Overview

According to Grips Intelligence data tracking performance across Best Buy, Amazon, Lowes.com, and HomeDepot.com from January to February 2026, Frigidaire maintained an average product price of $548.72 across all retailers. Best Buy dominated as Frigidaire's primary retail channel, commanding an overwhelming 91.3% of the brand's total revenue share, with Amazon a distant second at just 5.2%. The brand experienced a notable 24.2% decline in revenue over the tracked period, accompanied by an 11.5% decrease in average product price, suggesting potential promotional activity or shifting product mix. Lowes.com and HomeDepot.com captured relatively small portions of Frigidaire's online revenue at 2.2% and 1.3% respectively, indicating a highly concentrated retail distribution strategy. This heavy reliance on a single retail partner represents both a strength in channel partnership and a potential vulnerability in Frigidaire's e-commerce diversification.