GE

GE Market Overview

According to Grips Intelligence data, GE generated the majority of its online revenue through Best Buy, which accounted for a dominant 77.0% revenue share, followed by Lowes.com at 15.9% and Amazon at just 4.1%, across five tracked retailers during January–February 2026. The brand's average product price stood at $145.26, though pricing saw notable fluctuation with a 22.3% overall increase over the trailing period despite a 14.1% month-over-month decrease in the most recent month. GE experienced an 18.8% overall revenue decline during the tracked period, signaling potential softening in consumer demand or shifting competitive dynamics. Interestingly, Best Buy's outsized revenue dominance suggests GE's online sales are heavily concentrated in a single retail channel, which may present both an opportunity and a risk for the brand's e-commerce strategy. All data and insights referenced in this overview are sourced from Grips Intelligence.