GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GE generated the majority of its revenue through Best Buy, which accounted for a dominant 69.2% revenue share between January and May 2026, followed by Lowe's at 16.2% and Amazon at 10.7% across the five tracked retailers. The brand's average product price stood at $111.07 during this period, with pricing showing an overall upward trend of 5.7% over the March to May 2026 window. Despite the rising prices, GE's total revenue experienced a modest decline of 4.2% over the same timeframe, suggesting potential volume softening. Notably, Best Buy's overwhelming share highlights GE's heavy reliance on a single retail partner for the bulk of its sales performance. These insights underscore the importance of monitoring GE's retail diversification strategy and pricing dynamics in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GE.
BY REVENUE
GE sells 18% online and 82% offline. Online runs through 3 retailers; offline through 3.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 18M ratings on 5 retailers, GE averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 18M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
