GE

GE Market Overview

According to Grips Intelligence in-store data tracked across Best Buy, Lowe's, Amazon, Home Depot and Ace Hardware between January 1 and September 30, 2026, GE — a brand operated by GE Appliances under Haier Smart Home (SSE: 600690) — carried an average product price of $106.06. Distribution is heavily concentrated, with Best Buy alone accounting for 60.1% of year-to-date revenue, more than double Lowe's 22.5% share. Amazon contributed 12.5%, while Home Depot (3.1%) and Ace Hardware (1.5%) together represented less than 5% of tracked sales. Momentum softened over the July–September window, with revenue falling 24.7% across the period and declining a further 8.8% month over month. Average selling price followed a similar path, slipping 20.4% over the quarter to $96.46, a 7.4% month-over-month decrease that points to a shift toward lower-priced assortment mix.