GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Best Buy, Amazon, and lowes.com, KitchenAid — a brand owned by Whirlpool Corporation (NYSE: WHR) — generated an average product price of $266.72. Best Buy dominates the brand's tracked footprint with 85.6% of year-to-date revenue, far ahead of Amazon at 11.9% and lowes.com at just 1.2%. Revenue expanded 62.7% over the tracked period, signaling meaningful momentum despite a 9.9% month-over-month dip in the most recent reading. Average selling price climbed 39.4% across the same window, reaching $299.30 in the latest month after a modest 2.5% sequential decline. The combination of rising price points and concentrated retail exposure suggests KitchenAid's growth is being driven as much by premium mix as by unit velocity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kitchenaid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Kitchenaid.
BY REVENUE
Kitchenaid sells 14% online and 86% offline. Online runs through 3 channels; offline through 2.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 23M ratings on 3 channels, Kitchenaid averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10,529.99
Price
$138M
Revenue
$3,419.99
Price
$37M
Revenue
$1,280.99
Price
$28M
Revenue
$1,429.68
Price
$21M
Revenue
$1,099.99
Price
$21M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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