Kitchenaid

Kitchenaid Market Overview

According to Grips Intelligence in-store data tracked across Best Buy, Amazon, and Lowe's from January 1 to September 30, 2026, KitchenAid — a brand of Whirlpool Corporation (NYSE: WHR) — shows heavily concentrated retail distribution. Best Buy alone accounts for 86.2% of year-to-date revenue, with Amazon contributing 11.0% and lowes.com just 1.4%, leaving the brand's performance closely tied to a single retail partner. The average product price across tracked channels sits at $269.67, though this blends very different price tiers by retailer. Momentum weakened notably in the third quarter, with revenue falling 41.9% across the July–September window and dropping 35.5% month over month in the most recent period. Average selling price followed a similar path, declining 17.5% over the quarter to $252.08, suggesting a mix shift toward lower-priced items alongside the revenue contraction.