GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, KitchenAid's online revenue declined significantly, dropping 57.2% over the observed period. Best Buy dominates as the brand's primary sales channel, commanding an impressive 83.9% revenue share compared to Amazon's 15.2%. The brand's average product price of $336.17 also saw downward pressure, decreasing 30.9% over the period. Notably, KitchenAid's product mix varies sharply by retailer, with Best Buy featuring high-ticket items priced above $1,000 while Amazon focuses on more accessible products in the $229–$489 range. These trends suggest KitchenAid may be navigating a post-holiday demand cooldown alongside shifting pricing strategies across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 57% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 31% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Kitchenaid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Kitchenaid.
