GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to June 30, 2026, KitchenAid—owned by Whirlpool Corporation (NYSE: WHR)—maintained an average product price of $288.06 across these channels. Best Buy dominated its offline sales mix with an 85.9% revenue share, while Amazon accounted for 12.1%, underscoring a heavy reliance on a single retail channel. Over the April 1 to June 30 timeseries window, overall revenue declined 2.3%, even as average price ticked up 2.5%. The most recent monthly reading showed a rebound, with revenue growing 7.0% and average price rising 7.7% to $214.46. This channel concentration and pricing resilience amid a softening top line stand out as the key dynamics for the brand this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kitchenaid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Kitchenaid.
BY REVENUE
Kitchenaid sells 13% online and 87% offline. Online runs through 3 channels; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 24M ratings on 2 channels, Kitchenaid averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10,529.99
Price
$89M
Revenue
$2,583.26
Price
$22M
Revenue
$1,434.50
Price
$18M
Revenue
$2,267.99
Price
$17M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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