Kitchenaid

Kitchenaid Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Best Buy, Amazon and Lowe's, KitchenAid — a brand of Whirlpool Corporation (NYSE: WHR) — generated 85.4% of its revenue at Best Buy, with Amazon contributing 12.2% and lowes.com just 1.1%. That heavy concentration at a single retailer makes the brand's offline performance unusually sensitive to shifts in one channel's assortment and promotional calendar. Revenue climbed 94.3% over the May-to-July tracking window, including an 81.6% month-over-month surge in the most recent period. Average selling price rose 54.6% across the same stretch to $307.80, well above the $262.69 year-to-date average, pointing to a mix shift toward higher-ticket items. The combination of rising volume and rising price signals genuine premium demand rather than discount-driven growth.