GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through June 30, 2026 across Ace Hardware, Menards, Home Depot, Amazon, and Lowe's, Master Mark saw its revenue decline 13.2% over the period, with a sharp 21.8% month-over-month drop in the most recent month tracked. Ace Hardware dominated the brand's sales mix at 49.5% of revenue share, followed by Menards at 32.3%, together accounting for more than 80% of total revenue. Despite the softening revenue, the brand's average product price rose 9.7% across the period to reach roughly $8.12, signaling a shift toward higher-priced positioning. Amazon and Lowe's remained minor channels, each contributing under 5% of revenue share. These trends underscore Master Mark's heavy reliance on specialty and regional hardware retailers rather than mass e-commerce.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Master Mark on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Mark.
BY REVENUE
Master Mark sells 17% online and 83% offline. Online runs through 3 channels; offline through 3.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 103K ratings on 5 channels, Master Mark averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 103K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.59
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
