GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Master Mark, a brand of Avon Plastics, across acehardware.com, menards.com, homedepot.com, lowes.com and Amazon. Ace Hardware dominates the mix at 47.7% of year-to-date revenue, with Menards adding 31.2%, meaning nearly four-fifths of sales concentrate in just two retail partners. Home Depot (9.8%), Lowe's (6.4%) and Amazon (4.8%) split the remaining share, leaving limited diversification across the tracked retail footprint. Revenue has been under pressure in the June–August window, falling 16.9% month over month and 41.8% overall across the period. At the same time, average selling price climbed 22.9% to $9.98, well above the $8.13 year-to-date average, suggesting a mix shift toward higher-priced items even as volume softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Mark on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Mark.
BY REVENUE
Master Mark sells 20% online and 80% offline. Online runs through 3 channels; offline through 3. Online share has moved from 16% in Apr to 29% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 106K ratings on 5 channels, Master Mark averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.59
Price
$142K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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