Master Mark

Master Mark Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 tracks Master Mark — a brand of the privately held, family-owned Avon Plastics — across Ace Hardware, Menards, Home Depot, Lowe's and Amazon. Distribution is heavily concentrated with specialty and regional home-improvement retailers, as acehardware.com alone accounts for 47.5% of year-to-date revenue and menards.com adds another 29.0%, leaving the two largest national chains, Home Depot (10.4%) and Lowe's (7.9%), with a comparatively modest combined share. Amazon remains the smallest contributor at 5.2%, underscoring how little of the brand's measured sales flow through pure-play marketplaces. Momentum softened through the third quarter, with revenue down 19.0% month-over-month in the most recent period and 32.2% lower across the July–September window as the seasonal cycle wound down. Pricing moved in the opposite direction, with the average selling price climbing 9.0% over the same stretch to $10.01, well above the $8.36 year-to-date average.