GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NATRIA generated the majority of its revenue through Amazon, which accounted for 71.7% of total revenue share between January and May 2026, followed by acehardware.com at 19.9% and homedepot.com at 7.0%. The brand's average product price stood at $14.56 across all tracked retailers during this period. Notably, NATRIA experienced strong momentum with revenue growing 36.8% over the tracked timeseries, signaling increasing consumer demand. Despite this revenue surge, average pricing saw a modest 3.9% decline, suggesting a volume-driven growth strategy or competitive pricing adjustments across its retail channels. These insights, sourced from Grips Intelligence, position NATRIA as a brand gaining significant traction across major home improvement and general e-commerce retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for NATRIA.
BY REVENUE
NATRIA sells 80% online and 20% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 89% in Jan to 79% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 270K ratings on 4 retailers, NATRIA averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 270K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
