GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through June 30, 2026 across Amazon, acehardware.com, homedepot.com, and lowes.com, NATRIA's revenue grew 27.0% over the period. The brand sits under SBM Life Science, part of the family-owned SBM Company group, and is not publicly traded. Amazon dominated the brand's revenue mix at 67.3%, followed by acehardware.com at 23.9%, with homedepot.com and lowes.com contributing 6.9% and 1.6% respectively. The average product price held steady around $14.55, dipping slightly by 1.2% across the period. These figures, sourced from Grips Intelligence, point to a brand gaining momentum while remaining heavily concentrated on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 76% online and 24% offline. Online runs through 3 channels; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 272K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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