GRIPS CUSTOMERS & RESEARCH PARTNERS
NATRIA's in-store performance, tracked by Grips Intelligence from January 1 to September 30, 2026 across Amazon, acehardware.com, homedepot.com and lowes.com, shows a brand concentrated in a single dominant channel. Amazon accounts for 75.1% of year-to-date revenue, with acehardware.com a distant second at 19.4% and homedepot.com and lowes.com together contributing just 5.3%. Pricing has softened over the period, with the average product price settling at $11.80 year-to-date but falling 11.5% to $9.72 by the end of the Q3 window. Revenue momentum has turned sharply negative, dropping 37.4% month-over-month and 39.7% overall across the July-September timeseries. The combination of double-digit price erosion and heavy platform concentration leaves NATRIA's trajectory closely tied to its performance on a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 82% online and 18% offline. Online runs through 3 channels; offline through 1. Online share has moved from 75% in May to 92% in Sep.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 249K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 249K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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