GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and lowes.com from January 1 to August 31, 2026 shows NATRIA holding an average product price of $13.94. Amazon dominates the brand's sales mix at 74.7% of year-to-date revenue, while acehardware.com contributes a sizable 18.7%, leaving homedepot.com (4.8%) and lowes.com (1.6%) as minor contributors. Revenue has expanded 30.5% over the tracked period, though the most recent month slipped 1.9% against the prior month. Pricing has moved in the opposite direction, with the average price falling 11.1% overall to $12.75 and declining 8.0% month over month, suggesting growth is being supported partly by discounting. NATRIA sits within the portfolio of SBM Life Science, whose concentration in a single marketplace channel remains the clearest strategic risk in the data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 81% online and 19% offline. Online runs through 3 channels; offline through 1. Online share has moved from 74% in Apr to 92% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 261K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 261K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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