GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, homedepot.com and lowes.com shows Sunbeam, a brand held by Newell Brands (NASDAQ: NWL), maintaining an average product price of $54.48 over the period. Amazon dominates the brand's tracked revenue mix at 86.3%, leaving homedepot.com at 8.0% and lowes.com at just 5.2%. Momentum has softened in recent months, with revenue falling 31.2% month over month and 19.3% across the May-to-July timeseries window. Pricing has been volatile as well: the average selling price dropped 34.9% in a single month to $46.77, even though it finished the period up 2.0% overall. The gap between channels is also visible in price positioning, with Amazon's top listings clustering between roughly $32 and $90 while Home Depot's assortment stretches to $703.20 at the high end.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sunbeam on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sunbeam.
BY REVIEW COUNT
Across 1.27M ratings on 3 channels, Sunbeam averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$80.95
Price
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Revenue
$36.97
Price
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Revenue
$64.88
Price
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Revenue
$89.81
Price
$226K
Revenue
$31.74
Price
$83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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