GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Lowes.com, Menards.com, and HomeDepot.com from January to April 2026, Magic maintains a strong retail presence with an average product price of $17.24. Amazon dominates as Magic's primary sales channel, commanding a significant 77.8% revenue share across all tracked retailers. Lowes.com follows as the second-largest contributor at 17.0% revenue share, while Menards.com and HomeDepot.com account for 3.7% and 1.0% respectively. The brand's average price has seen a notable 12.4% overall decrease during the tracked period, signaling potential competitive pricing adjustments or shifting product mix. Revenue also experienced a 17.0% decline over the same timeframe, suggesting a period of market contraction worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic.
BY REVENUE
Magic sells 93% online and 7% offline. Online runs through 1 retailer; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 490K ratings on 3 retailers, Magic averages 4.2★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.2
/ 5
From 490K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$64.99
Price
$1.79M
Revenue
$21.99
Price
$555K
Revenue
$8.96
Price
$264K
Revenue
$97.56
Price
$263K
Revenue
