Magic

Magic Market Overview

According to Grips Intelligence data tracking five major retailers from January to February 2026, Magic maintains a competitive online presence with an average product price of $11.07. The brand's revenue is heavily concentrated between two dominant channels, with Amazon leading at 44.5% revenue share closely followed by Lowes.com at 42.5%, together accounting for 87% of total online sales. Menards.com captures a distant third position at 8.8% revenue share, while Home Depot and Ace Hardware combine for just 4.3%. Notably, Magic's average price saw a slight decline of 0.3% over the tracked period, suggesting modest pricing pressure across its retail footprint. The brand's relatively low average price point of $11.07 positions it as an accessible option within its category, potentially driving volume-based growth across these key retail platforms.