GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Lowes.com, Menards.com, and HomeDepot.com from January to April 2026, Magic maintains a strong retail presence with an average product price of $17.24. Amazon dominates as Magic's primary sales channel, commanding a significant 77.8% revenue share across all tracked retailers. Lowes.com follows as the second-largest contributor at 17.0% revenue share, while Menards.com and HomeDepot.com account for 3.7% and 1.0% respectively. The brand's average price has seen a notable 12.4% overall decrease during the tracked period, signaling potential competitive pricing adjustments or shifting product mix. Revenue also experienced a 17.0% decline over the same timeframe, suggesting a period of market contraction worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic.
BY REVENUE
$178.26
Price
$202K
Revenue
$17.98
Price
$176K
Revenue
$69.99
Price
$110K
Revenue
