GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Magic generated its online revenue almost equally between Amazon (44.3%) and Lowes.com (43.8%) during Q1 2026 (January–March), with Menards.com, HomeDepot.com, and AceHardware.com capturing the remaining share. The brand experienced strong momentum with revenue growing 28.2% over the quarter, signaling increasing consumer demand. Magic maintained an accessible average product price of $11.17 across all tracked retailers. Despite the competitive home improvement retail landscape, Magic's near-even split between Amazon and Lowe's suggests a well-diversified distribution strategy that reduces dependency on any single channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Magic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic.
BY REVENUE
$15.82
Price
$35K
Revenue
