GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magic generated the vast majority of its revenue through Amazon, which held a commanding 90.9% share between January 1 and June 30, 2026, followed distantly by lowes.com at 7.1% and menards.com at 1.4%. During this period, the brand tracked an average product price of $21.28, though pricing softened over the second quarter, decreasing 3.6% overall to land at roughly $21.15. Revenue momentum weakened notably across the tracked channels, with sales dropping 21.3% over the measured window and falling 15.3% month-over-month in the latest period. This combination of declining prices and contracting revenue points to broad-based pressure across Magic's retail footprint. Grips Intelligence data reflects performance across Amazon, lowes.com, and menards.com from April 1 to June 30, 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic.
BY REVENUE
Magic sells 92% online and 8% offline. Online runs through 1 channel; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 600K ratings on 3 channels, Magic averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 600K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.99
Price
$2.31M
Revenue
$21.45
Price
$684K
Revenue
$106.10
Price
$388K
Revenue
$8.89
Price
$278K
Revenue
$105.84
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
