GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com between January 1 and September 30, 2026, Magic — a brand under L'Oréal (Euronext Paris: OR) — generated an average product price of $17.47. Amazon dominates the brand's measured footprint with a 76.5% revenue share, while lowes.com accounts for 18.7% and menards.com and homedepot.com together contribute just 4.3%. Revenue momentum has been positive, climbing 22.8% over the tracked trend window and adding another 3.2% in the most recent month. Pricing has firmed alongside volume, with the average selling price rising 14.3% overall to $19.24, despite a slight 1.1% month-over-month dip. The combination of expanding revenue and higher realized prices suggests the brand is gaining traction without relying on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic.
BY REVENUE
Magic sells 80% online and 20% offline. Online runs through 3 channels; offline through 3. Online share has moved from 72% in May to 85% in Sep.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 274K ratings on 4 channels, Magic averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 274K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$126K
Revenue
$124.53
Price
$105K
Revenue
$89.06
Price
$88K
Revenue
$17.34
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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