Forclover

Forclover Market Overview

Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026 shows Forclover splitting its revenue between just two retail channels, with lowes.com accounting for 56.3% and homedepot.com the remaining 43.7%. The brand's average product price sits at $351.07 across the period, though pricing has trended upward, rising 6.5% overall and climbing 8.7% month-over-month to $372.45 in the most recent period measured. That pricing strength has not translated into top-line growth, as revenue fell 10.6% versus the prior month and is down 10.9% across the May through July timeseries window. The assortment spans a wide price spectrum, from roughly $330 conversation sets to soaking bathtubs above $2,100, suggesting the average price shifts may reflect mix changes as much as list-price moves. Taken together, the Grips Intelligence figures point to a brand trading volume for value in a narrow, two-retailer footprint.