GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lutron generated the largest share of its revenue through Amazon (30.4%) during Q1 2026 (January–March), followed closely by Home Depot (28.8%) and Lowe's (21.8%), based on tracking across five major retailers including Menards and Ace Hardware. The brand's average product price stood at $37.44 across all tracked retailers during this period. Notably, Menards captured 14.0% of Lutron's revenue share, nearly three times that of Ace Hardware at just 4.9%, highlighting a significant gap among the smaller retail channels. The competitive split between Amazon and Home Depot — separated by less than two percentage points — suggests Lutron maintains a well-balanced omnichannel distribution strategy across its top retail partners. This data underscores Lutron's strong positioning across both e-commerce and traditional home improvement retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Lutron on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Lutron.
BY REVENUE
