GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com between January 1 and July 31, 2026, Tork — a brand of Essity AB (Nasdaq Stockholm: ESSITY B) — saw revenue slip 1.3% overall, despite a 7.4% month-over-month rebound in the most recent period. Amazon dominates the brand's measured sales mix at 85.8% of year-to-date revenue, leaving homedepot.com at 11.4% and lowes.com at just 2.8%. The average selling price stands at $48.71, with the latest monthly reading of $47.83 down 1.7%, pointing to modest pricing softness rather than a structural decline. Assortment pricing varies widely by retailer, from roughly $37 multifold towel packs on Amazon to bulk cartons near $70 at Home Depot and items above $120 at Lowe's. That spread suggests channel-specific pack strategies are a bigger driver of Tork's revenue trajectory than headline price movement alone.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tork on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tork.
BY REVIEW COUNT
Across 564K ratings on 3 channels, Tork averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 564K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.23
Price
$5.1M
Revenue
$36.98
Price
$5.1M
Revenue
$42.25
Price
$2.67M
Revenue
$72.39
Price
$2.54M
Revenue
$43.82
Price
$1.52M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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