GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com between January 1 and August 31, 2026, Tork — a brand of Essity (Nasdaq Stockholm: ESSITY B) — carries an average product price of $48.81. Amazon dominates the brand's measured footprint with 86.8% of year-to-date revenue, leaving Home Depot at 10.6% and Lowe's at just 2.6%. Momentum has been positive over the June–August window, with revenue up 9.6% across the period and a further 2.0% gain in the most recent month. Pricing has firmed alongside volume, with the average selling price rising 2.5% over the same stretch to $49.84, a 4.2% month-over-month increase. That combination of simultaneous revenue and price growth suggests Tork is gaining traction without discounting, though its heavy Amazon concentration leaves limited diversification across the tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tork on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tork.
BY REVIEW COUNT
Across 555K ratings on 3 channels, Tork averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 555K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.56
Price
$5.4M
Revenue
$37.00
Price
$5.3M
Revenue
$42.54
Price
$2.68M
Revenue
$72.12
Price
$2.54M
Revenue
$45.00
Price
$1.63M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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