GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to February 2026, Eaton maintains a strong online retail presence across five major retailers, with an average product price of $9.02. Lowe's dominates as Eaton's primary online sales channel, commanding a significant 71.1% share of the brand's total online revenue, far outpacing Menards at 11.9% and Home Depot at 9.9%. Notably, the combined share of Ace Hardware (3.4%) and Amazon (2.7%) accounts for just over 6% of Eaton's online revenue, underscoring the brand's heavy reliance on home improvement-focused retailers. Eaton experienced a 22.9% month-over-month revenue increase in the most recent month tracked, signaling a potential rebound in demand. Despite this recent uptick, the brand's average selling price dipped slightly by 1.0% over the tracked period, suggesting competitive pricing pressures across its retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Eaton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Eaton.
BY REVENUE
