GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, and lowes.com from January 1 to September 30, 2026, Lodge carries an average product price of $34.92. Channel concentration is the headline story: Amazon accounts for 93.8% of year-to-date revenue, leaving acehardware.com at just 4.3% and lowes.com at 1.2%. Momentum softened over the July–September window, with revenue falling 18.5% across the quarter and declining a further 3.4% month over month in the most recent period. Pricing drifted lower in tandem, with the average selling price easing 4.2% to $34.20, down 0.4% versus the prior month. The combination of heavy single-channel dependence and simultaneous price and revenue erosion suggests limited pricing power outside the dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lodge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lodge.
BY REVIEW COUNT
Across 14M ratings on 3 channels, Lodge averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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