GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lodge generated the vast majority of its tracked revenue through Amazon, which accounted for 96.8% of revenue share between January and May 2026, with Ace Hardware capturing just 2.5%. The brand's average product price during this period stood at $40.37, though pricing showed a downward trend, declining 7.4% over the tracked timeseries. Overall revenue also experienced a notable contraction, dropping 20.8% across the March to May 2026 timeseries window. Lodge's top-selling items on Amazon ranged from individual skillets priced under $36 to multi-piece skillet sets and enameled Dutch ovens approaching $88, reflecting a broad price spectrum. These trends suggest Lodge faces pricing pressure and softening demand across its key retail channels heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lodge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Lodge.
BY REVIEW COUNT
Across 16M ratings on 2 retailers, Lodge averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 16M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
