GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Lowe's, and Ace Hardware, Farberware maintains a strong retail presence with Amazon commanding a dominant 75.7% share of the brand's revenue. Home Depot follows as the second-largest channel at 20.9%, while Lowe's and Ace Hardware together account for just 2.6% of total revenue. The brand's average product price sits at $34.55, though pricing varies dramatically by retailer, with Lowe's carrying higher-ticket items averaging up to $294.06 compared to Ace Hardware's entry-level offerings starting at $6.99. Over the March to May 2026 period, Farberware's average price trended upward by 2.0%, suggesting a gradual shift toward premium positioning across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Farberware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Farberware.
BY REVIEW COUNT
Across 5.6M ratings on 4 retailers, Farberware averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 5.6M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
