GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to August 31, 2026 shows Crocodile Cloth holding an average product price of $24.08. Amazon dominates the brand's channel mix at 78.8% of year-to-date revenue, with acehardware.com contributing 19.4% and homedepot.com a marginal 1.8%. Momentum has been positive, with revenue up 26.6% across the tracked period and a 9.5% month-over-month gain in the most recent reading. Pricing has held remarkably steady, closing at $24.60 after a 2.3% monthly uptick yet finishing 0.8% below where it started. That combination of rising revenue against essentially flat pricing suggests volume-led growth rather than margin expansion, while the heavy Amazon concentration remains the brand's clearest strategic dependency.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 62K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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