GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Crocodile Cloth's offline/in-store performance from January 1 to June 30, 2026 (across Amazon, acehardware.com, and homedepot.com) showed overall revenue growth of 15.3%, with Amazon commanding a dominant 77.6% of revenue share while acehardware.com accounted for 20.4% and homedepot.com just 2.0%. The brand's average product price rose 11.6% over the period to a recent $24.81, signaling steady premiumization alongside top-line expansion. This channel concentration underscores Amazon's outsized role in driving Crocodile Cloth's sales relative to its home-improvement retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 80% online and 20% offline. Online runs through 2 channels; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 61K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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