GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Crocodile Cloth generated the majority of its revenue through Amazon, which accounted for 79.5% of its total revenue share between January and May 2026, followed by acehardware.com at 18.6% and homedepot.com at 1.9%. The brand's average product price stood at $23.70 across all tracked retailers during this period. Notably, Crocodile Cloth experienced a 23.1% overall revenue growth over the tracked timeframe, signaling strong upward momentum. Average pricing also trended upward, increasing 5.7% overall, suggesting growing demand or a shift toward higher-value SKUs. These insights, sourced from Grips Intelligence, highlight Crocodile Cloth's heavy reliance on Amazon as its primary sales channel while maintaining a presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 56K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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