GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, acehardware.com, and homedepot.com, Crocodile Cloth holds an average product price of $24.22. Amazon dominates the brand's revenue mix at 79.2% of year-to-date sales, while acehardware.com contributes a meaningful 18.8% and homedepot.com trails at just 2.0%. That split points to a heavy reliance on a single channel, with secondary retail partners still at an early stage of contribution. Revenue dipped 6.6% month-over-month in the most recent period tracked, yet the brand still posted overall growth of 2.0% across the measured window. Pricing has trended upward over the same stretch, with the average selling price rising 4.6% month-over-month to $24.95 and 4.1% overall, suggesting the brand is defending margin even as volume fluctuates.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 64K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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