GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Crocodile Cloth generated the majority of its revenue through Amazon, which accounted for 79.5% of its total revenue share between January and May 2026, followed by acehardware.com at 18.6% and homedepot.com at 1.9%. The brand's average product price stood at $23.70 across all tracked retailers during this period. Notably, Crocodile Cloth experienced a 23.1% overall revenue growth over the tracked timeframe, signaling strong upward momentum. Average pricing also trended upward, increasing 5.7% overall, suggesting growing demand or a shift toward higher-value SKUs. These insights, sourced from Grips Intelligence, highlight Crocodile Cloth's heavy reliance on Amazon as its primary sales channel while maintaining a presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 81% online and 19% offline. Online runs through 2 retailers; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 55K ratings on 3 retailers, Crocodile Cloth averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 55K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
