GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and homedepot.com, T-fal — a brand under France's Groupe SEB (Euronext Paris: SK) — maintained an average selling price of $89.97 year to date. Channel concentration is extreme, with Amazon accounting for 98.8% of tracked revenue and homedepot.com contributing just 1.0%. Momentum has weakened over the measured period, as revenue declined 19.6% overall and slipped a further 5.4% month over month in the most recent reading. Pricing followed a similar trajectory, falling 16.9% across the period to $79.64, including a 10.3% month-over-month drop. Taken together, the Grips Intelligence figures point to a brand leaning on discounting within a single dominant channel, leaving limited diversification to offset softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for T-fal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for T-fal.
BY REVIEW COUNT
Across 3.2M ratings on 2 channels, T-fal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$141.86
Price
$1.34M
Revenue
$108.96
Price
$1.05M
Revenue
$134.50
Price
$900K
Revenue
$221.11
Price
$200K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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