GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, T-fal's revenue is almost entirely concentrated on Amazon, which accounts for 99.1% of the brand's total revenue share. The brand's average product price sits at $92.06, though its top-selling items on Amazon—such as cookware sets—are priced significantly higher, ranging from approximately $124 to $256. T-fal has experienced a notable revenue decline of 26.0% over the tracked timeseries period, with the most recent month alone showing a 17.4% drop compared to the prior month. Despite the revenue downturn, average pricing has remained relatively stable, edging up 1.9% over the same period. This pricing resilience amid falling revenue suggests T-fal may be maintaining premium positioning even as sales volume contracts across its Amazon-dominant distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for T-fal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for T-fal.
BY REVIEW COUNT
Across 3.89M ratings on 1 retailer, T-fal averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 3.89M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$159.97
Price
$2.22M
Revenue
$169.99
Price
$1.82M
Revenue
$228.13
Price
$981K
Revenue
