GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Tovolo, a brand of the privately held housewares company Dayglow LLC, operating at an average product price of $12.81. Distribution is heavily concentrated, with Amazon accounting for 89.4% of year-to-date revenue, followed by homedepot.com at 9.2% and lowes.com at just 1.1%. Momentum softened over the July–September window, with revenue falling 19.1% month-over-month and 15.0% across the quarter overall. Pricing moved in the same direction, with the average price slipping 6.1% month-over-month to $12.16 and declining 8.9% over the quarter. The combination of a narrowing price point and a concentrated channel mix suggests Tovolo's near-term performance remains closely tied to Amazon demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tovolo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tovolo.
BY REVIEW COUNT
Across 4.49M ratings on 2 channels, Tovolo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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