GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, homedepot.com, and lowes.com, Tovolo demonstrates a highly concentrated retail footprint with Amazon commanding 95.0% of total revenue share. The brand maintains an accessible average product price of $13.89, positioning it competitively within its market segment. Tovolo's recent performance shows strong momentum, with revenue growing 14.9% over the tracked period. Home Depot and Lowe's account for a combined 4.6% of revenue share, suggesting significant room for retail distribution expansion beyond Amazon. The brand's top-performing products on Amazon are priced between $9.99 and $17.99, indicating a value-oriented pricing strategy that appears to be driving its recent growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tovolo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tovolo.
BY REVIEW COUNT
Across 4.93M ratings on 3 channels, Tovolo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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