GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, homedepot.com, and lowes.com, Tovolo demonstrates a highly concentrated retail footprint with Amazon commanding 95.0% of total revenue share. The brand maintains an accessible average product price of $13.89, positioning it competitively within its market segment. Tovolo's recent performance shows strong momentum, with revenue growing 14.9% over the tracked period. Home Depot and Lowe's account for a combined 4.6% of revenue share, suggesting significant room for retail distribution expansion beyond Amazon. The brand's top-performing products on Amazon are priced between $9.99 and $17.99, indicating a value-oriented pricing strategy that appears to be driving its recent growth trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tovolo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tovolo.
BY REVIEW COUNT
Across 4.93M ratings on 3 retailers, Tovolo averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 4.93M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
