GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Amazon, Lowe's and Menards from January 1 to August 31, 2026 shows Lifesmart, a brand tied to Watkins Wellness under Masco Corporation (NYSE: MAS), concentrating the vast majority of its sales in a single retail partner. Home Depot alone accounts for 74.5% of year-to-date revenue, with Amazon a distant second at 12.6%, followed by Lowe's at 8.4% and Menards at 4.5%. The brand carries an average product price of $914.58, though assortment pricing varies sharply by retailer. Momentum has weakened over the June-to-August window, with revenue down 41.6% across the period and a further 7.4% month-over-month decline in the latest month. Average selling price has also softened, falling 11.3% month-over-month to $1,398.48 and 9.3% over the tracked timeseries, suggesting mix shift or promotional pressure rather than a purely volume-driven slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lifesmart on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Lifesmart.
BY REVIEW COUNT
Across 30K ratings on 4 channels, Lifesmart averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,985.35
Price
$2.34M
Revenue
$3,966.51
Price
$1.42M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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