GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to September 30, 2026, SUPERIOR — the house brand of family-run, privately held Home City Inc. — has posted revenue growth of 117.1% over the period. Lowe's accounts for the majority of that performance at 57.3% of year-to-date revenue, with Home Depot contributing 37.3% and Amazon a comparatively small 5.4%. Momentum remained strong in the most recent quarter, with monthly revenue up 35.3% sequentially. Pricing, however, has moved in the opposite direction: the average price fell 16.8% across the period to $81.37, even after a 3.6% month-over-month uptick. With a blended average product price of $92.88, the brand appears to be trading volume gains against a softening price position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 117% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SUPERIOR on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERIOR.
BY REVIEW COUNT
Across 129K ratings on 3 channels, SUPERIOR averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 129K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.74
Price
$29K
Revenue
$167.85
Price
$21K
Revenue
$58.57
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
