SUPERIOR

SUPERIOR Market Overview

Grips Intelligence in-store data tracked between January 1 and August 31, 2026 across Lowe's, Home Depot and Amazon shows SUPERIOR revenue up 77.5% over the tracked period, including a 58.1% month-over-month gain in the most recent month. Distribution is heavily weighted toward home-improvement retail, with lowes.com accounting for 47.3% of revenue and homedepot.com 43.2%, leaving Amazon a comparatively small 9.5% share. The near-even split between the two leading retailers points to limited single-channel dependency, though it also leaves the brand's performance closely tied to big-box shelf dynamics. Average selling price averaged $90.42 year to date but has drifted lower, falling 14.1% month over month to $76.19 and 27.0% across the full period. The combination of sharply rising revenue and falling average price suggests growth is being driven by unit volume and promotional positioning rather than pricing power.