GRIPS CUSTOMERS & RESEARCH PARTNERS
King Electric, a family-owned brand operated directly by Seattle-based King Electrical Mfg. Co., posted a 114.9% revenue increase across tracked in-store channels between January 1 and September 30, 2026, according to Grips Intelligence. Home Depot dominates the brand's footprint with 93.1% of year-to-date revenue, while Menards accounts for the remaining 6.9%. Momentum accelerated in the most recent period, with revenue climbing 52.8% month over month. Pricing moved higher as well, with the average selling price rising 20.0% to $323.21 against a year-to-date average of $287.48. The combination of rising volumes and higher price points suggests the brand is gaining traction in premium segments rather than discounting to drive growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 115% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for King Electric on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for King Electric.
BY REVENUE
King Electric sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.13K ratings on 2 channels, King Electric averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 2.13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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