GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, King Electric generated the majority of its revenue through homedepot.com, which accounted for 91.6% of its retail share between January and May 2026, with menards.com capturing the remaining 8.4%. The brand's average product price during this period stood at $352.49, though pricing showed a downward trend with a 10.0% overall decrease across the tracked months. Revenue performance also faced headwinds, declining 40.1% over the March to May 2026 period. The most recent month saw a 25.6% month-over-month revenue drop, signaling continued softening in demand. King Electric's heavy reliance on a single retail channel combined with falling prices and revenue suggests the brand may be navigating a challenging competitive landscape heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for King Electric on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for King Electric.
BY REVENUE
King Electric sells 92% online and 8% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 85% in Jan to 97% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.83K ratings on 2 retailers, King Electric averages 4.2★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.2
/ 5
From 1.83K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.