GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, King Electric generated the majority of its revenue through homedepot.com, which accounted for 91.6% of its retail share between January and May 2026, with menards.com capturing the remaining 8.4%. The brand's average product price during this period stood at $352.49, though pricing showed a downward trend with a 10.0% overall decrease across the tracked months. Revenue performance also faced headwinds, declining 40.1% over the March to May 2026 period. The most recent month saw a 25.6% month-over-month revenue drop, signaling continued softening in demand. King Electric's heavy reliance on a single retail channel combined with falling prices and revenue suggests the brand may be navigating a challenging competitive landscape heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for King Electric on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for King Electric.
BY REVENUE
King Electric sells 92% online and 8% offline. Online runs through 1 channel; offline through 1. Online share has moved from 85% in Jan to 97% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.83K ratings on 2 channels, King Electric averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 1.83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.36
Price
$146K
Revenue
$1,422.98
Price
$120K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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