GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dimplex maintained an average product price of $1,366.27 across tracked retailers between January and May 2026. The brand's revenue distribution was led by homedepot.com with a 56.4% share, followed closely by lowes.com at 42.2%, indicating a heavily concentrated two-retailer strategy. Notably, Dimplex's average price increased by 19.8% over the tracked period from March to May 2026, suggesting a shift toward higher-end product sales or strategic price adjustments. Overall revenue grew 10.2% during the same timeframe, demonstrating that the brand sustained positive momentum despite the significant price increases. Top-performing products at Home Depot carried premium price points ranging from approximately $2,877 to $3,574, reinforcing Dimplex's positioning in the higher end of the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dimplex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Dimplex.
BY REVIEW COUNT
Across 31K ratings on 2 retailers, Dimplex averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE