GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Home Depot and Lowe's shows Dimplex revenue growing 20.3% over the tracked period. Home Depot is the dominant channel at 55.5% of year-to-date revenue, with Lowe's close behind at 44.3%, making the brand's performance highly dependent on just two retail partners. Momentum built toward the end of the window, with revenue climbing 22.5% versus the prior month in the latest period measured. Pricing tells a more nuanced story: the average product price of $1,779.26 is down 6.4% across the period, even after a 3.1% month-over-month uptick to $1,789.02. Dimplex's best-performing Home Depot SKUs carry average prices between $2,965.77 and $3,630.31 — well above the brand-wide average — suggesting the top of the range is doing disproportionate work.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dimplex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dimplex.
BY REVIEW COUNT
Across 26K ratings on 2 channels, Dimplex averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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