GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, Dimplex holds a premium position with an average product price of $1,752.13. Revenue distribution is close to balanced but tilts toward Home Depot, which accounts for 56.0% of year-to-date sales versus 43.8% at Lowe's. Momentum has been strong, with revenue up 49.6% over the tracked period and a 22.2% month-over-month gain in the most recent reading. Pricing has stayed remarkably stable, edging up just 0.9% overall to roughly $1,751.77 after a modest 2.1% monthly dip. The brand's highest-priced tracked items at Home Depot reach $3,604.15, underscoring how much of its positioning sits at the top end of the shelf.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 50% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dimplex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dimplex.
BY REVIEW COUNT
Across 24K ratings on 2 channels, Dimplex averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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