GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Level generated 75.3% of its revenue through Amazon during Q1 2026 (January–March), making it the brand's dominant retail channel, followed by Lowes.com at 20.9%. The brand's average product price stood at $194.60 across all tracked retailers—Amazon, Lowes.com, Best Buy, and Home Depot—though its top-selling products on Amazon were priced significantly higher, reaching up to $349.00. Level experienced a notable 15.4% increase in average price over the quarter, signaling a shift toward premium product demand. Meanwhile, the brand saw a 26.2% month-over-month revenue surge in the most recent month of the period, suggesting growing consumer interest. Overall, Level's pricing strategy and heavy Amazon reliance position it as a premium-focused brand with concentrated retail distribution across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Level on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Level.
BY REVENUE
$348.37
Price
$140K
Revenue
$329.00
Price
$109K
Revenue
