Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Lowe's and Home Depot shows Level, a brand owned by ASSA ABLOY (Nasdaq Stockholm: ASSA B), generating 94.6% of its year-to-date revenue through Amazon alone. Lowes.com and homedepot.com account for just 3.2% and 1.7% of tracked sales respectively, underscoring a heavily marketplace-weighted distribution mix. The brand's average product price sits at $113.49 year to date, though the most recent month tracked reached $118.02, a 9.1% month-over-month increase. Revenue climbed 11.9% versus the prior month and 16.1% across the May-to-July timeseries window, suggesting momentum built alongside firmer pricing rather than discounting. Together, these figures point to a brand scaling volume and average selling price simultaneously while remaining highly concentrated in a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Level on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Level.
BY REVIEW COUNT
Across 42K ratings on 3 channels, Level averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$197.08
Price
$10K
Revenue
$155.61
Price
$2.02K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis