GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Level generated 88.7% of its revenue share through Amazon between January and May 2026, with Lowes.com and HomeDepot.com contributing 8.2% and 2.3% respectively across the three tracked retailers. The brand's average product price stood at $106.40 during this period, reflecting a diverse product mix across its retail footprint. Level demonstrated strong momentum with revenue growing 17.8% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 8.6% overall, suggesting the brand has been able to command higher price points without sacrificing sales velocity. Amazon's dominant share highlights the platform as Level's primary revenue driver, making it a critical channel for the brand's online-to-offline retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Level on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Level.
BY REVENUE
Level sells 95% online and 5% offline. Online runs through 3 channels; offline through 2. Online share has moved from 33% in Jan to 99% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 30K ratings on 3 channels, Level averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.00
Price
$11K
Revenue
$305.57
Price
$2.75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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