GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com, Amazon, Newegg, and acehardware.com from January 1 to September 30, 2026, Legend — a brand operated under RPM International (NYSE: RPM) — shows a highly concentrated retail footprint. Menards accounts for 83.8% of year-to-date revenue, leaving Amazon (7.8%), Newegg (6.3%), and Ace Hardware (1.5%) as comparatively minor contributors. Momentum has been positive in the most recent quarter, with revenue up 14.3% month over month and 15.5% over the July–September period. Pricing has firmed alongside volume, as the average selling price rose 11.8% month over month to $10.90, against a year-to-date average of $10.48. The combination of double-digit revenue and price growth suggests Legend is gaining traction without discounting, though its dependence on a single retailer remains the clearest strategic risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Legend on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Legend.
BY REVENUE
Legend sells 15% online and 85% offline. Online runs through 3 channels; offline through 2.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 5.7K ratings on 4 channels, Legend averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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