GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Newegg, Amazon and Ace Hardware from January 1 to August 31, 2026 shows Legend — a brand operated by Legend Brands, a subsidiary of RPM International (NYSE: RPM) — generating a heavily concentrated retail footprint. Menards accounts for 90.1% of year-to-date revenue, leaving Newegg at 5.0%, Amazon at 2.4% and acehardware.com at 1.7%. Revenue has climbed 9.7% over the June–August timeseries window, including 3.0% month-over-month growth in the most recent period. Average product price sits at $10.24 year-to-date, edging up 0.7% across the trend period to $9.60 in the latest month. The gap between a low blended price point and four-figure listings on Newegg points to sharply different assortment strategies by channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Legend on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Legend.
BY REVENUE
Legend sells 8% online and 92% offline. Online runs through 3 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 25K ratings on 4 channels, Legend averages 3.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.8
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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