GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowes, Ace Hardware, and Home Depot from January to April 2026, M-1 demonstrated strong momentum with overall revenue growing 19.1% during the period. Lowes.com dominated as the leading retail channel, capturing 56.2% of M-1's total revenue share, followed by acehardware.com at 31.2% and homedepot.com at 12.5%. The brand maintained an accessible average product price of $7.53, making it a competitively positioned option within its category. Despite a slight 0.1% decrease in average price over the period, M-1's continued revenue acceleration signals growing consumer demand and solid retail distribution across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for M-1.
BY REVENUE
M-1 sells 20% online and 80% offline. Online runs through 2 retailers; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 5.9K ratings on 4 retailers, M-1 averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 5.9K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
