GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Ace Hardware, Home Depot and Amazon, M-1 holds an average product price of $7.24. Distribution is heavily concentrated, with Lowe's accounting for 73.5% of year-to-date revenue, far ahead of Ace Hardware at 19.0%. Home Depot and Amazon round out the mix at just 4.7% and 2.9% respectively, leaving the brand highly dependent on a single retail partner. Pricing has softened over the period, with the average price slipping to $7.15 and declining 5.7% overall, including a 0.4% month-over-month dip. Revenue has been essentially flat, edging up 0.9% across the tracked window despite a 4.0% month-over-month decline in the most recent period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for M-1.
BY REVENUE
M-1 sells 8% online and 92% offline. Online runs through 3 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 8.6K ratings on 4 channels, M-1 averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 8.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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