M-1

M-1 Market Overview

M-1's in-store performance, tracked by Grips Intelligence across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to July 31, 2026, shows a brand heavily concentrated in a single retail relationship. Lowe's alone accounts for 67.2% of year-to-date revenue, with Ace Hardware contributing 20.9% and Home Depot and Amazon trailing at 6.9% and 5.0% respectively. Revenue momentum has softened over the most recent quarter, declining 5.9% month-over-month and 4.3% overall across the May-to-July window. Pricing, however, has moved in the opposite direction, with the average selling price climbing 6.5% over the same period to $7.82. Against a year-to-date average product price of $7.54, that upward drift suggests the sales dip is tied more to unit volume than to discounting pressure.