GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to August 31, 2026, M-1 shows a highly concentrated retail footprint. Lowe's accounts for 69.9% of year-to-date revenue, with Ace Hardware contributing 19.7% and Home Depot and Amazon trailing at 5.7% and 4.8% respectively. The brand's average product price sits at $7.45 across the measured period, placing it firmly in the low-ticket, high-turnover tier. Momentum has been mixed over the June–August window, with revenue up 2.1% month over month but down 3.9% across the quarter overall. Pricing has also softened, with the average price easing to $7.22 in the latest month, a 7.6% monthly decline and a 2.5% drop over the timeseries period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for M-1.
BY REVENUE
M-1 sells 11% online and 89% offline. Online runs through 3 channels; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 9.3K ratings on 4 channels, M-1 averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 9.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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