Home/Insights/Brands/KawasakiProduct Intelligence - 2026 YTD USA

Kawasaki

100K+

Products Sold, Jan to Sep 2026

300+

# Offline Stores

$36.20

Avg. Price

4.8

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Kawasaki Market Overview

According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to September 30, 2026, Kawasaki — a brand carried under Kawasaki Heavy Industries (TYO: 7012) — shows a heavily concentrated channel mix. Amazon accounts for 95.9% of year-to-date revenue, leaving lowes.com with just 4.0%, underscoring how dependent the brand's measured performance is on a single marketplace. Pricing has moved upward over the period, with the average selling price climbing 12.4% to reach $40.06 in the latest month, well above the $35.99 blended average. That pricing strength has not translated into top-line growth, however, as revenue fell 3.4% month-over-month and is down 8.1% across the tracked window. The combination of rising prices and softening revenue suggests unit volumes are contracting faster than price gains can offset.

Revenue Share by Channel
Data covers Amazon, Lowe's

Kawasaki's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Kawasaki's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

Kawasaki's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Kawasaki on Amazon.

Amazon

Categories by revenue share

Distribution in %

Kawasaki's channels

REVENUE SHARE

Revenue distribution across tracked channels for Kawasaki.

Channels by revenue share

Distribution in %

Kawasaki's customer ratings

BY REVIEW COUNT

Across 177K ratings on 2 channels, Kawasaki averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 177K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Kawasaki

BY REVENUE

Amazon
Amazon
#1Kawasaki 99969-6543 Tune Up Kit for FR FS 481V 541V 600V 651V 691V 730V 10W-40

$58.64

Price

$745K

Revenue

#224hp Vertical 1"x3-5/32" Shaft, Fuel Pump, Electric Start, Kawasaki Engine

$1,697.95

Price

$655K

Revenue

#3Kawasaki 99969-6296 (Pack of 5) Genuine OEM K-Tech SAE 10W-40 4-Cycle Engine Oil

$37.38

Price

$280K

Revenue

#412PK SAE 20W50 4-Cycle Engine Motor Oil OEM# 99969-6298 Quart Bottle

$95.44

Price

$165K

Revenue

#5Kawasaki Oil Change Kit, (1) 49065-7010 Oil Filter & (2) 99969-6296 Quarts Of Oil

$30.81

Price

$133K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved