Kawasaki

Kawasaki Market Overview

Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026 shows Kawasaki, a brand carried by Kawasaki Motors under majority owner Kawasaki Heavy Industries (TYO: 7012), operating as an overwhelmingly single-channel business. Amazon accounts for 96.0% of year-to-date revenue, leaving lowes.com with just 3.9% and little diversification cushion. The average product price sits at $38.33 across the tracked period, though pricing has trended sharply upward, rising 13.2% overall and 11.4% month-over-month to $46.61 in the most recent period. That pricing strength has not translated into top-line momentum, with revenue down 4.0% month-over-month and 9.6% across the June-to-August timeseries window. The assortment skews toward maintenance and service consumables at a wide range of price points, from a $32.33 oil change kit to a $1,698.21 engine listing, suggesting average price movement is highly sensitive to mix shifts rather than broad-based increases.