Iron Out

Iron Out Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon, menards.com, acehardware.com, and lowes.com shows Iron Out revenue up 5.0% over the tracked period, despite a 3.9% month-over-month dip in the most recent month. Amazon accounts for the largest slice of sales at 43.0% of year-to-date revenue, but the brand's distribution is unusually balanced for the category, with menards.com contributing a substantial 34.0%. Ace Hardware and Lowe's round out the mix at 14.6% and 8.4% respectively, giving the brand meaningful exposure to both home-improvement big boxes and hardware co-ops. Average product price sits at $10.52, having eased 2.0% across the period and 3.6% in the latest month, suggesting mild promotional pressure or shifts toward smaller pack sizes. That combination of rising revenue against a softening price point points to unit-volume growth rather than pricing gains as the primary driver of Iron Out's performance.