GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across four retail channels between January 1 and July 31, 2026, shows Lime-A-Way — a brand of Reckitt Benckiser Group plc (LSE: RKT) — holding an average product price of $6.52. Amazon leads revenue share at 31.1%, followed closely by lowes.com at 27.2% and menards.com at 22.9%, with acehardware.com contributing the remaining 18.5%. That spread is notably balanced, as no single channel commands even a third of sales, signaling diversified distribution rather than dependence on one retail partner. Momentum picked up in the most recent tracked month, with revenue rising 8.0% month over month while overall revenue edged up 0.4% across the May–July window. Pricing has firmed in parallel, with the average price climbing 4.2% month over month to $6.85 and 4.4% over the period, suggesting the brand is capturing growth without discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lime-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lime-A-Way.
BY REVENUE
Lime-A-Way sells 40% online and 60% offline. Online runs through 2 channels; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 113K ratings on 4 channels, Lime-A-Way averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 113K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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