GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across lowes.com, Amazon, menards.com and acehardware.com from January 1 to September 30, 2026 shows Lime-A-Way, a brand of Reckitt Benckiser Group plc (LSE: RKT), holding an average product price of $6.91. Distribution of sales is notably balanced, with lowes.com leading at 32.9% of year-to-date revenue, followed by Amazon at 26.2%, menards.com at 21.5% and acehardware.com at 18.7%. That spread means no single retailer accounts for more than a third of revenue, limiting channel concentration risk relative to brands skewed heavily toward a single marketplace. Revenue momentum has softened, however, falling 10.2% month-over-month and 3.9% across the tracked third-quarter window. Pricing moved in the opposite direction, with the average selling price climbing 5.3% month-over-month to $7.79 and rising 13.1% overall, suggesting higher realized prices have been partially offsetting softer unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lime-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lime-A-Way.
BY REVENUE
Lime-A-Way sells 40% online and 60% offline. Online runs through 3 channels; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 99K ratings on 4 channels, Lime-A-Way averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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