GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering 1 January to 31 August 2026 across Lowe's, Amazon, Menards and Ace Hardware, Lime-A-Way — a brand tied to Reckitt Benckiser Group plc (LSE: RKT) — has posted revenue growth of 20.2% over the tracked period. Distribution is notably balanced, with Lowe's leading at 30.2% of year-to-date revenue, Amazon close behind at 29.1%, and Menards and Ace Hardware contributing 22.0% and 18.4% respectively. Pricing has moved upward as well, with the average selling price climbing 14.8% to $7.55 in the most recent month, against a year-to-date average of $6.69. The latest month also showed momentum on both fronts, as revenue rose 10.6% and average price gained 9.7% versus the prior month. That combination of rising prices alongside continued revenue gains suggests demand has held up despite less promotional positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lime-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lime-A-Way.
BY REVENUE
Lime-A-Way sells 39% online and 61% offline. Online runs through 2 channels; offline through 3.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 107K ratings on 4 channels, Lime-A-Way averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 107K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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