iOttie

iOttie Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Office Depot from January 1 to July 31, 2026, iOttie's revenue finished essentially flat, slipping 0.1% over the period. Momentum improved late in the window, however, with the most recent month posting 9.1% revenue growth versus the prior month. Channel mix is heavily concentrated, as Amazon accounts for 77.8% of year-to-date revenue, ahead of Best Buy at 19.6% and Office Depot at just 2.6%. Pricing has been stable to modestly firmer, with an average product price of $25.30 year to date and a latest-month average of $24.95, up 1.0% month over month and 0.7% across the tracked period. That combination of flat top-line results, rising prices and marketplace concentration suggests growth will hinge on diversifying beyond a single dominant channel.