GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, iOttie generated the vast majority of its tracked revenue through Amazon, which accounted for 82.6% of sales, followed by Best Buy at 15.5% and Office Depot at 1.9%. The brand's average product price during this period was $25.92, reflecting a 4.9% overall increase in average pricing. Despite the rising prices, iOttie experienced a notable 34.3% decline in total revenue over the quarter across the three tracked retailers. However, the most recent month showed signs of recovery, with revenue growing 6.8% compared to the prior month. These trends suggest iOttie maintains a heavily Amazon-dependent distribution strategy while navigating a challenging but potentially stabilizing sales environment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 34% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iOttie.
