GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, iOttie maintains a strong retail presence anchored by Amazon, which accounts for 82.1% of the brand's total revenue share. Best Buy follows as the second-largest channel at 15.9%, with Office Depot contributing a modest 2.0% of revenue. The brand's average product price during this period stood at $25.75, reflecting a 3.4% overall decrease in average pricing over the tracked months. Despite this pricing pressure, iOttie achieved a 1.7% overall revenue growth across the period, signaling steady consumer demand. These insights, sourced from Grips Intelligence across Amazon, Best Buy, and Office Depot, highlight iOttie's heavy reliance on Amazon as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iOttie.
BY REVENUE
iOttie sells 82% online and 18% offline. Online runs through 1 retailer; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 857K ratings on 3 retailers, iOttie averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 857K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
