GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, iOttie generated tracked sales across Amazon, Best Buy, and Office Depot between January 1 and August 31, 2026, with an average product price of $24.96. Amazon dominates the brand's channel mix at 77.8% of year-to-date revenue, while Best Buy contributes 19.6% and Office Depot accounts for just 2.6%. Revenue softened modestly over the measured period, declining 3.9%, with the most recent month falling 13.2% against the prior month. Average selling prices moved in the opposite direction, rising 1.4% across the period to roughly $25.04 in the latest month. That combination of firmer pricing against easing revenue suggests unit volume, rather than discounting pressure, is the primary driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iOttie.
BY REVENUE
iOttie sells 79% online and 21% offline. Online runs through 1 channel; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 1.04M ratings on 3 channels, iOttie averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.95
Price
$647K
Revenue
$21.95
Price
$331K
Revenue
$24.95
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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