GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Aukey's performance from January to February 2026, the brand's revenue is overwhelmingly concentrated at Best Buy, which accounts for 99.5% of total revenue share. During this period, Aukey experienced a significant revenue decline of 66.5%, signaling potential challenges in maintaining sales momentum. Interestingly, despite the revenue drop, the brand's average product price rose 35.6% to $56.02, suggesting a possible shift toward higher-priced offerings or reduced discounting. The inverse relationship between rising prices and falling revenue may indicate price sensitivity among Aukey's customer base, a dynamic worth monitoring in the months ahead. These trends point to a pivotal period for the brand as it navigates a highly retailer-dependent distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 67% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 36% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Aukey on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aukey.