GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Aukey generated the vast majority of its in-store revenue through a single retailer, with Best Buy accounting for 99.9% of its channel share year-to-date. Its parent company, AuGroup (HKG: 02519), took the brand public on the Hong Kong Stock Exchange, adding a layer of financial transparency to the label's turnaround story. Across the January 1 to June 30, 2026 tracking period, Aukey's average product price stood at $54.99, though pricing has softened considerably, decreasing 28.5% overall. Over the April–June timeseries window, revenue eked out modest 0.8% month-over-month growth even as it fell 41.0% from its earlier peak. This combination of concentrated distribution and declining pricing highlights both the momentum and the challenges facing Aukey in the U.S. offline retail market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Aukey on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Aukey.
BY REVIEW COUNT
Across 2.39K ratings on 1 channel, Aukey averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 2.39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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