GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026, Aukey — a brand operated by AuGroup (HKEX: 2519) — recorded all of its tracked retail revenue through a single channel, Best Buy, which accounted for 100% of year-to-date sales. The average product price across the tracked period stood at $49.76, positioning the brand in the accessible mid-tier of its retail shelf space. Momentum has softened recently, with revenue falling 17.2% over the May–July timeseries window and dropping 17.8% in the most recent month alone. Pricing has also drifted lower, with the average price easing 2.3% across the period and settling at $36.18 in the latest month, a 5.0% month-over-month decline. The combination of single-retailer concentration and simultaneous declines in both revenue and realized price suggests limited distribution breadth is amplifying the brand's exposure to shifts at one account.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Aukey on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Aukey.
BY REVIEW COUNT
Across 1.24K ratings on 1 channel, Aukey averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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