GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 August 2026 shows Aukey, a brand operated by AuGroup (Shenzhen) Cross-Border Business Co., Ltd. (HKEX: 2519), generating 100% of its tracked retail revenue through a single channel, Best Buy. Across the period, the brand's average product price sat at $44.23, positioning it in the accessible mid-tier of shelf pricing. Momentum weakened over the summer, with revenue falling 29.2% month-over-month and 41.9% across the June-to-August window tracked by Grips Intelligence. Pricing softened alongside volumes, as the average selling price slipped 6.0% over the same stretch to $35.79. The combination of single-retailer concentration, declining revenue, and eroding price points suggests limited shelf diversification is amplifying the brand's exposure to one partner's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Aukey on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Aukey.
BY REVIEW COUNT
Across 1.24K ratings on 1 channel, Aukey averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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