GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across tracked channels Amazon and Best Buy, OnePlus experienced a steep decline, with overall in-store revenue dropping 65.8% over the period. Amazon dominated the brand's channel mix, capturing a commanding 95.9% revenue share versus just 3.7% for Best Buy, underscoring heavy dependence on a single retailer. Pricing pressure was also pronounced, as the average selling price fell 45.1% across the period to a recent monthly figure of $334.64. The brand's average product price stood at $538.87 for the full data window, suggesting a meaningful gap between its blended price point and its more recent, discounted levels. These Grips Intelligence figures highlight OnePlus's combined challenge of channel concentration and sustained price erosion in the U.S. offline market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 66% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 45% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for OnePlus on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OnePlus.
BY REVIEW COUNT
Across 9.7K ratings on 2 channels, OnePlus averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 9.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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