GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, OnePlus generated the vast majority of its tracked revenue through Amazon, which accounted for a dominant 93.9% revenue share compared to just 6.1% for Best Buy. The brand's average product price during this period stood at $498.34, reflecting an 11.5% overall increase in average pricing over recent months. Despite the rising price point, OnePlus experienced a significant 77.7% decline in revenue over the trailing period, suggesting that higher prices may be impacting purchase volume. This heavy reliance on a single retail channel combined with notable revenue contraction highlights key strategic challenges for OnePlus in the competitive U.S. online retail landscape heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 78% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for OnePlus on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OnePlus.
