GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and July 31, 2026, OnePlus — a sub-brand of Oppo — shows a sharply concentrated retail footprint. Amazon accounts for 98.4% of year-to-date revenue, leaving Best Buy with just 1.5% and underscoring a near-total reliance on a single channel. Revenue momentum has weakened considerably, falling 41.5% month-over-month and 46.7% across the May–July 2026 window. Pricing has softened in parallel, with the average selling price down 25.4% over the same period to $290.50, well below the $513.80 average product price for the year to date. Together, these figures point to a brand trading volume against margin while remaining heavily exposed to the performance of one retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for OnePlus on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OnePlus.
BY REVIEW COUNT
Across 6.1K ratings on 2 channels, OnePlus averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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