GRIPS CUSTOMERS & RESEARCH PARTNERS
IDesign, a brand of privately held InterDesign, Inc., generated the majority of its measured retail revenue through Lowe's, which accounted for 60.9% of year-to-date sales, according to in-store data from Grips Intelligence covering January 1 through July 31, 2026. Ace Hardware followed at 16.4%, with Home Depot at 11.0%, Amazon at 8.9% and Menards trailing at 2.8%, pointing to heavy concentration within a single retail partner. Across the May 1 to July 31, 2026 tracked window, revenue declined 15.8%, including an 8.1% month-over-month drop in the most recent period. Pricing moved in the opposite direction, with the average price rising 2.4% over the same span to $19.14, above the $18.78 year-to-date average. The combination of softening revenue and firming prices suggests volume pressure rather than discounting is driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IDesign.
BY REVENUE
IDesign sells 80% online and 20% offline. Online runs through 3 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 117K ratings on 5 channels, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 117K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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