GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Ace Hardware, Home Depot, Amazon, and Menards, IDesign's revenue declined 17.8% over the period, with a further 9.0% month-over-month drop in the most recent month tracked. Lowes.com dominated IDesign's channel mix at 56.4% of revenue share, far ahead of acehardware.com at 18.1% and homedepot.com at 12.4%. The brand's average product price edged up 2.1% during the period, reaching $19.19 and reflecting a modest premium above the $17.99 overall average. This combination of falling revenue alongside rising average prices points to volume-driven softness rather than pricing pressure. Grips Intelligence data indicates IDesign remains heavily concentrated in a single retailer, underscoring both a key strength and a potential distribution risk.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IDesign.
BY REVENUE
IDesign sells 77% online and 23% offline. Online runs through 3 channels; offline through 3. Online share has moved from 71% in Feb to 80% in Jun.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 120K ratings on 5 channels, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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