GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, IDesign maintains a diversified retail presence with Ace Hardware leading revenue share at 30.2%, closely followed by Lowe's at 29.7%, while Home Depot and Amazon contribute 16.9% and 15.9% respectively. Notably, the brand's revenue is not overly dependent on Amazon, which ranks fourth among its retail channels — a relatively uncommon distribution pattern in the e-commerce landscape. IDesign products carry an accessible average price point of $14.48, though pricing varies significantly across retailers, with Lowe's listings averaging above $20 while Ace Hardware offers several items under $15. The brand experienced a 12.3% decline in overall revenue during the tracked period, suggesting potential seasonal softness or shifting consumer demand heading into early 2026. Despite the revenue dip, average product pricing remained relatively stable with only a 0.4% overall decrease, indicating that IDesign has maintained pricing discipline rather than relying on heavy discounting.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IDesign.
BY REVENUE
