GRIPS CUSTOMERS & RESEARCH PARTNERS
IDesign, a brand of privately held InterDesign, Inc., generated the majority of its tracked sales through Lowe's, which accounted for 60.4% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across lowes.com, acehardware.com, homedepot.com, Amazon and menards.com. Ace Hardware ranked second at 17.6% share, followed by Home Depot at 11.1% and Amazon at 9.8%, while Menards contributed just 1.1%. The brand's average product price stood at $19.22 over the period, with pricing climbing 7.3% overall and reaching $20.36 in the most recent month tracked. Revenue, however, moved in the opposite direction, falling 23.6% month over month and 15.6% across the July to September timeseries window. The combination of rising average prices and declining revenue suggests unit volumes contracted faster than pricing gains could offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for IDesign on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IDesign.
BY REVENUE
IDesign sells 80% online and 20% offline. Online runs through 3 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 106K ratings on 5 channels, IDesign averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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