GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across tracked retailers, Oxo maintains an overwhelming dominance on Amazon, which accounts for 98.3% of the brand's total online revenue share, with Ace Hardware capturing just 1.3%. The brand's average product price during this period stood at $22.59, reflecting a 5.4% overall decline in average pricing over recent months. Notably, Oxo experienced a significant 24.3% drop in revenue over the tracked period, signaling potential seasonal softness or shifting consumer demand. Despite the revenue pullback, Amazon remains the critical sales channel for Oxo, making marketplace optimization essential to the brand's digital strategy. These trends suggest that Oxo may benefit from diversifying its retailer presence and revisiting its pricing approach to stabilize performance heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Oxo.
BY REVENUE
