GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to September 30, 2026, Oxo — an owned brand of Helen of Troy Limited (NASDAQ: HELE) — commands an average product price of $22.02. Amazon is overwhelmingly dominant, accounting for 97.5% of year-to-date revenue, while acehardware.com contributes just 1.6%. Revenue has softened modestly, declining 2.4% over the tracked period even as the most recent month posted a slight 0.9% month-over-month gain. Average selling price followed a similar path, slipping 2.6% overall to $21.87, including a 1.8% month-over-month decline. The assortment spans a wide price spectrum, from sub-$15 items like the plastic shower squeegee at Ace Hardware to the $171.16 Brew 9 Cup Stainless Steel Coffee Maker on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 21M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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