GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to July 31, 2026, Oxo — an owned brand of Helen of Troy Limited (NASDAQ: HELE) — has posted revenue growth of 12.8% over the measured period. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 97.5% of year-to-date revenue and acehardware.com contributing just 1.5%. Pricing has also trended upward, with the average selling price rising 5.7% to $23.04 and a further 1.7% month-over-month gain, against a period average of $22.39. Momentum accelerated late in the window, as revenue climbed 12.2% versus the prior month during the May–July timeseries. Assortment spans a wide price ladder, from sub-$15 items such as the Good Grips Magnetic Clips to the $109.95 Brew Conical Burr Coffee Grinder, giving the brand exposure to both impulse and considered purchase tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 23M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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