GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and acehardware.com, Oxo — a brand under Helen of Troy Limited (NASDAQ: HELE) — shows a heavily concentrated channel mix. Amazon accounts for 97.5% of year-to-date revenue, leaving acehardware.com with just 1.6%, underscoring how dependent the brand's tracked performance is on a single marketplace. Revenue has grown 9.8% over the measured period, though the most recent month slipped 2.0% against the prior month. Pricing has held steady, with an average product price of $22.52 year-to-date and a recent monthly average of $22.96, up 1.3% overall. That combination of modest price appreciation and mid-single-digit revenue growth suggests volume, rather than pricing power, is doing most of the work.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 22M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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