GRIPS CUSTOMERS & RESEARCH PARTNERS
Oxo's parent company, Helen of Troy (NASDAQ: HELE), is publicly traded on the NASDAQ exchange, and Grips Intelligence in-store data for Oxo covering January 1 to June 30, 2026 across Amazon and acehardware.com shows the brand carried an average product price of $22.23 during the period. Amazon dominates the sales mix, accounting for 97.6% of revenue share versus just 1.5% for acehardware.com, according to Grips Intelligence. Between April 1 and June 30, 2026, Oxo's revenue edged up 0.6% month-over-month yet declined 1.7% overall across the tracked window. Average price proved more resilient, rising 4.0% in the latest month to $22.66 and climbing 2.2% overall over the same span. These divergent trends—rising prices against softening overall revenue—suggest pricing strength is partially offsetting volume pressure in Oxo's channel performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 23M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
