Boardwalk

Boardwalk Market Overview

Grips Intelligence in-store data tracked across Home Depot, Lowe's, Newegg, and Amazon from January 1 to September 30, 2026 shows Boardwalk concentrating the bulk of its sales in the home improvement channel. Home Depot alone accounted for 45.7% of year-to-date revenue, with Lowe's adding 27.1%, meaning nearly three-quarters of tracked sales came from just two retailers. Newegg (15.0%) and Amazon (12.2%) split the remainder, giving the brand a secondary but meaningful presence outside big-box channels. Momentum weakened notably over the July–September window, with revenue down 57.5% month over month and 65.7% across the period overall. Pricing moved in the opposite direction, as the average selling price climbed 11.3% to $40.51, above the $37.63 year-to-date average, suggesting a shift toward higher-ticket, bulk-format assortments rather than volume growth.