Home/Insights/Brands/BoardwalkProduct Intelligence - 2026 YTD USA

Boardwalk

700K+

Products Sold, Jan to Jul 2026

# Offline Stores

$38.61

Avg. Price

4.5

Avg. Rating

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Boardwalk Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Lowe's, Newegg and Amazon, Boardwalk maintained an average product price of $38.63. Distribution is heavily concentrated at Home Depot, which accounts for 44.6% of year-to-date revenue, followed by Lowe's at 28.4%. Newegg and Amazon round out the mix with 16.3% and 10.7% shares respectively, giving the brand a meaningfully diversified tail beyond the two home-improvement leaders. Revenue momentum has been positive, rising 5.0% over the May-to-July tracking window and 1.2% in the most recent month. That growth came alongside softening pricing, with the average price slipping 3.2% over the period to $36.60, suggesting volume gains are being supported by more competitive price points.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Newegg, Amazon

Boardwalk's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.

Monthly revenue

Indexed values, 0-100

Boardwalk's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.

Average price

Absolute values in $

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Boardwalk's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Boardwalk on Amazon.

Amazon

Categories by revenue share

Distribution in %

Boardwalk's channels

REVENUE SHARE

Revenue distribution across tracked channels for Boardwalk.

Channels by revenue share

Distribution in %

Boardwalk's customer ratings

BY REVIEW COUNT

Across 143K ratings on 4 channels, Boardwalk averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 143K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Boardwalk

BY REVENUE

Amazon
Amazon
#1Boardwalk B6144 4 in. x 3 in. 2-Ply Toilet Tissue - White (96 Rolls/Carton)

$49.16

Price

$1.04M

Revenue

#2Bathroom Tissue, Ultra, 2-Ply, White, 4.2" x 3.3" Sheet, 500 Sheets per Roll (Case of 96)

$52.95

Price

$271K

Revenue

#3Boardwalk B6200 9 in. x 9.45 in. 1-Ply Multifold Paper Towels - White (16/Carton)

$30.02

Price

$231K

Revenue

#4Boardwalk BWK410321 7.6 in. x 8.9 in. 2 Ply Center-Pull Roll Towels - White (6/Carton)

$32.10

Price

$188K

Revenue

#5Boardwalk BWK6400 6400 Center-Pull Hand Towels, 2-Ply, Perforated, 7 7/8" x 10", 600 Sheets Per Roll (Case of 6 Rolls)

$29.50

Price

$108K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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