Boardwalk

Boardwalk Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Lowe's, Newegg, and Amazon shows Boardwalk concentrating the bulk of its sales in home improvement retail. Home Depot alone accounts for 45.5% of year-to-date revenue, with Lowe's adding 27.7%, meaning roughly three-quarters of the brand's tracked revenue flows through just two banners, while Newegg (15.6%) and Amazon (11.2%) split the remainder. Momentum has softened recently, with revenue falling 17.9% month over month and down 16.7% across the June-to-August window. Pricing has moved in the opposite direction, with the average selling price rising 4.9% month over month to $38.44 and up 1.5% over the same period. That leaves a year-to-date average product price of $37.82, suggesting the revenue decline is volume-driven rather than a function of discounting.