GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Boardwalk generated the largest share of its revenue through homedepot.com at 39.8%, followed by lowes.com at 24.9% and Newegg at 20.6%, during the January to April 2026 tracking period across four major retailers. The brand's revenue demonstrated strong momentum, growing 16.8% over the observed period. Boardwalk's average product price stood at $40.21, though pricing saw a notable 13.7% decline over the same timeframe, suggesting a competitive pricing strategy or shifting product mix. Amazon accounted for the remaining 14.6% of revenue share, making it the smallest contributor among the four tracked retailers. This distribution highlights Boardwalk's heavy reliance on home improvement channels, with homedepot.com and lowes.com together representing nearly 65% of total revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Boardwalk on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Boardwalk.
BY REVIEW COUNT
Across 115K ratings on 4 retailers, Boardwalk averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 115K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$55.02
Price
$397K
Revenue
$48.81
Price
$231K
Revenue
$65.71
Price
$205K
Revenue
$80.57
Price
$163K
Revenue
