GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards and Amazon from January 1 to August 31, 2026, IDEAL INDUSTRIES generated an average product price of $13.49. Channel concentration is the defining feature of the brand's footprint, with menards.com accounting for 88.4% of year-to-date revenue and Amazon contributing the remaining 11.6%. Momentum has been positive over the June–August window, where revenue climbed 12.0% overall and rose 1.3% in the most recent month. Pricing has firmed alongside volume, with the average selling price up 3.0% across the period to $13.55, suggesting demand has absorbed modest increases without disruption. The assortment spans a wide price ladder, from sub-$15 wire connector multipacks to diagnostic tools exceeding $200, giving the brand exposure to both high-frequency consumable purchases and higher-ticket sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IDEAL INDUSTRIES on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for IDEAL INDUSTRIES.
BY REVENUE
IDEAL INDUSTRIES sells 12% online and 88% offline. Online runs through 1 channel; offline through 1. Online share has moved from 23% in Apr to 8% in Aug.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 36K ratings on 2 channels, IDEAL INDUSTRIES averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.81
Price
$38K
Revenue
$12.17
Price
$26K
Revenue
$213.10
Price
$15K
Revenue
$14.98
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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