GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's, Ace Hardware, Menards and Amazon shows Homax, a brand of the privately held Pittsburgh Paints Company, generating 42.9% of year-to-date revenue at homedepot.com. Lowe's and Ace Hardware follow at 21.8% and 19.4% respectively, while Menards contributes 11.7% and Amazon just 4.2%, underscoring a heavily home-improvement-weighted retail footprint. Revenue momentum has been positive, rising 12.4% month over month and 19.4% across the May–July 2026 window. Pricing, meanwhile, has held remarkably steady, with the average selling price of $16.67 easing only 0.4% over the same period and dipping 2.1% in the most recent month to $16.81. That combination of double-digit revenue growth against essentially flat pricing suggests genuine volume gains rather than discount-driven lift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Homax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Homax.
BY REVENUE
Homax sells 49% online and 51% offline. Online runs through 3 channels; offline through 3.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 785K ratings on 5 channels, Homax averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 785K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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