GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Homax maintains a strong retail footprint with Home Depot commanding the largest share of revenue at 48.4%, followed by Ace Hardware at 20.3% and Lowe's at 15.1%. The brand's average product price sits at $16.32, with pricing remaining relatively stable as it saw only a modest 1.5% decrease over the tracked period. Notably, Amazon accounts for just 4.6% of Homax's revenue share, underscoring the brand's heavy reliance on traditional home improvement retail channels. Revenue experienced a notable decline of 19.4% over the observed trend period, signaling potential seasonal softness or shifting consumer demand worth monitoring. Menards rounds out the retailer mix at 11.7%, giving Homax a well-distributed presence across the top U.S. home improvement destinations.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Homax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Homax.
BY REVENUE
Homax sells 53% online and 47% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 11% in Dec to 47% in Apr.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 591K ratings on 5 retailers, Homax averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 591K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
