GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's, Ace Hardware, Menards and Amazon from January 1 to September 30, 2026 shows Homax — a brand of the privately held Pittsburgh Paints Company — concentrating the majority of its revenue in big-box retail. Home Depot leads with a 37.0% revenue share, followed by Lowe's at 26.1% and Ace Hardware at 21.0%, while Amazon accounts for just 4.0%. The brand's average product price sits at $16.87, though pricing has softened 5.7% over the period to $15.97. Revenue momentum has turned sharply negative, falling 43.3% month-over-month and 38.8% across the tracked window. That combination of declining shelf prices and contracting revenue suggests Homax is facing pressure in the retail channels that drive nearly all of its volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Homax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Homax.
BY REVENUE
Homax sells 43% online and 57% offline. Online runs through 3 channels; offline through 3. Online share has moved from 43% in May to 20% in Sep.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 768K ratings on 5 channels, Homax averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 768K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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