GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Lowe's, Amazon, Home Depot and Menards shows DAP — a brand of RPM International (NYSE: RPM) — concentrating nearly nine-tenths of its year-to-date revenue in just two retailers, with acehardware.com at 45.8% and lowes.com at 41.2%. Amazon contributes a comparatively modest 6.6%, followed by homedepot.com at 3.8% and menards.com at 2.5%. The brand's average product price sits at $9.33 year to date, though the most recent month tracked came in higher at $9.66, a 3.7% increase over the period despite a 1.6% month-over-month dip. Revenue rose 2.9% versus the prior month and 1.6% overall across the May–July timeseries window, pointing to steady rather than volatile demand. The price spread across channels is wide, from sub-$5 single-tube items at Lowe's to Home Depot listings running into the hundreds of dollars, suggesting materially different assortment strategies by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dap on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dap.
BY REVENUE
Dap sells 15% online and 85% offline. Online runs through 3 channels; offline through 3.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 5.9M ratings on 5 channels, Dap averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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