GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across four tracked retailers — Lowe's, Ace Hardware, Home Depot and Amazon — shows Zinsser, a brand under RPM International Inc. (NYSE: RPM), generating revenue growth of 4.6% over the period. Lowe's and Ace Hardware together account for the overwhelming majority of that revenue at 46.1% and 40.2% share respectively, leaving Home Depot at 9.0% and Amazon at just 4.5%. That concentration means Zinsser's performance is effectively tied to two accounts, making shelf position at either retailer a material swing factor. Average selling price landed at $29.56 for the year to date, though it slipped 2.5% across the summer window even as the most recent month ticked up 1.7% to $30.10. Monthly revenue also advanced 3.8% sequentially, suggesting volume gains rather than pricing are driving the brand's momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zinsser.
BY REVENUE
Zinsser sells 20% online and 80% offline. Online runs through 3 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 744K ratings on 4 channels, Zinsser averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 744K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.09
Price
$1.42M
Revenue
$15.49
Price
$525K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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