GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking acehardware.com, lowes.com, homedepot.com, and Amazon from January to February 2026, Zinsser demonstrates a strong online retail presence with an average product price of $27.43. Ace Hardware leads as the dominant sales channel, commanding 51.9% of Zinsser's online revenue share, followed by Lowe's at 32.2%, while Home Depot and Amazon trail significantly at 10.9% and 4.8% respectively. Notably, the brand experienced a healthy 17.4% revenue growth over the tracked period, signaling robust consumer demand. Despite this revenue momentum, Zinsser's average price saw a 5.3% decline over the same timeframe, suggesting possible promotional activity or a shift in product mix toward lower-priced SKUs. The concentration of over 84% of revenue across just two retailers — Ace Hardware and Lowe's — highlights both a strong specialty-channel strategy and a potential opportunity to expand its footprint on Amazon and Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zinsser.
BY REVENUE
$29.46
Price
$505K
Revenue
$15.76
Price
$168K
Revenue
