GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to July 31, 2026 shows Zinsser, a brand under RPM International Inc. (NYSE: RPM), generating an average product price of $29.16. Lowe's leads distribution with a 45.7% share of year-to-date revenue, closely followed by Ace Hardware at 40.3%, while Home Depot (9.1%) and Amazon (4.6%) together account for less than 14%. Revenue rose 2.7% over the May–July window, with the most recent month adding a further 0.7% gain. Average selling price climbed 3.0% across the same period, though it eased 4.1% month-over-month to $29.59, hinting at a shift in the mix toward smaller pack sizes. That concentration in two retail accounts makes Zinsser's momentum unusually sensitive to shelf decisions at Lowe's and Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zinsser.
BY REVENUE
Zinsser sells 18% online and 82% offline. Online runs through 3 channels; offline through 2.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 721K ratings on 4 channels, Zinsser averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 721K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.07
Price
$1.47M
Revenue
$15.96
Price
$521K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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