GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot, and Amazon from January 1 to September 30, 2026, Zinsser — a brand under RPM International Inc. (NYSE: RPM) — maintains an average product price of $30.10. Distribution is heavily concentrated at two retailers, with Lowe's accounting for 47.1% of year-to-date revenue and Ace Hardware close behind at 39.5%. Home Depot and Amazon play far smaller roles, contributing 8.8% and 4.4% respectively, underscoring how dependent the brand's performance is on its top two accounts. Momentum has been positive in the most recent quarter, with revenue up 6.3% and the latest tracked month rising 2.4% month over month. Pricing has also firmed, climbing 4.7% over the same period to reach $30.93, suggesting growth is being supported by both volume and higher realized price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zinsser.
BY REVENUE
Zinsser sells 20% online and 80% offline. Online runs through 3 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 749K ratings on 4 channels, Zinsser averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 749K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.59
Price
$1.59M
Revenue
$15.27
Price
$598K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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