According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's and Home Depot, Wal-Board Tools — a brand of privately held MARSHALLTOWN Company — generates the overwhelming majority of its revenue at a single retailer, with lowes.com accounting for 86.5% of sales versus 13.4% at homedepot.com. The brand's average product price sits at $13.36, pointing to a portfolio weighted toward high-volume, low-ticket items rather than big-ticket purchases. Revenue rose 3.2% over the May through July tracking window, including a 3.0% month-over-month gain in the most recent period. Average selling price moved in the same direction, climbing 2.1% overall to $13.72 and up 2.4% month over month, suggesting growth is being supported by pricing as well as volume. That combination of steady revenue momentum and firming prices, set against heavy single-channel concentration, is the defining dynamic to watch for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Wal-Board Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Wal-Board Tools.
BY REVENUE
Wal-Board Tools sells 15% online and 85% offline. Online runs through 2 channels; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 207K ratings on 2 channels, Wal-Board Tools averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$417.01
Price
$141K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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