GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Marshalltown generated the majority of its revenue through Lowe's, which accounted for 69.2% of total revenue share between January and March 2026, followed by Home Depot at 24.8%, making these two retailers responsible for a combined 94% of the brand's sales across the four tracked retailers. The brand's average product price during this period stood at $34.96, though pricing varied significantly by retailer, with Home Depot carrying higher-ticket items like mixers and drywall carts exceeding $500. Ace Hardware and Amazon contributed a modest combined 6% of revenue share, suggesting Marshalltown's distribution strategy remains heavily anchored in traditional home improvement retail channels. Overall, the brand experienced 4.2% revenue growth over the tracked quarter, signaling steady demand despite a slight 1.7% decline in average pricing. This pricing dip may reflect seasonal promotional activity or a shift in product mix toward lower-priced essentials like trowels and mud pans.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
