GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes, Home Depot, Ace Hardware, and Amazon from January to February 2026, Marshalltown demonstrates a strongly concentrated retail distribution strategy, with Lowes.com commanding a dominant 62.9% revenue share followed by HomeDepot.com at 31.7%, together accounting for nearly 95% of total online revenue. The brand's average product price sits at $35.69, though its catalog spans a wide range from sub-$10 hand tools to premium equipment priced above $1,900 at Lowe's. Notably, Marshalltown's revenue grew 15.4% over the tracked period, signaling healthy upward sales momentum heading into early 2026. Amazon and Ace Hardware remain minor channels for the brand, collectively representing just 5.4% of revenue share, suggesting significant room for marketplace expansion. This retail concentration highlights Marshalltown's deep alignment with traditional home improvement channels over general e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
