Marshalltown

Marshalltown Market Overview

According to offline retail data from Grips Intelligence, Marshalltown generated the vast majority of its sales through Lowe's, which held an 83.5% revenue share year-to-date, followed by Home Depot at 12.5%, with Ace Hardware (2.1%) and Amazon (1.8%) trailing well behind. Between January 1 and June 30, 2026, across the four in-store retail channels tracked, the brand's overall revenue grew 38.8%, reflecting strong momentum over the period. Its average product price also climbed 8.0% to $38.95, signaling either premiumization or a shift toward higher-value items in the mix. During the April–June quarter, revenue rose 8.3% month-over-month while the average price held steady at roughly $40.08. Taken together, the Grips Intelligence data points to a brand deepening its concentration in big-box home improvement retail while sustaining both volume growth and pricing gains.