GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Home Depot, Amazon, and Ace Hardware, Marshalltown demonstrates a heavily concentrated retail footprint, with Lowes commanding a dominant 80.7% of the brand's total revenue share. Home Depot follows as a distant second at 14.8%, while Amazon and Ace Hardware each account for just 2.3% of revenue. The brand's average product price sits at $38.47, though pricing varies significantly by retailer, with top-selling items on Home Depot and Lowes ranging well into the hundreds and even thousands of dollars. Marshalltown showed strong momentum during the tracked period, with revenue growing 30.3% overall and average prices rising 5.1%, signaling both increasing demand and upward pricing trends. This retailer concentration and growth trajectory suggest Marshalltown maintains a strong wholesale-oriented distribution strategy anchored primarily through Lowes.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
Marshalltown sells 84% online and 16% offline. Online runs through 3 retailers; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 376K ratings on 4 retailers, Marshalltown averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 376K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
