GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Lowe's, Home Depot, Ace Hardware and Amazon shows Marshalltown, a privately held and family-owned brand, operating with heavy channel concentration. Lowe's alone accounts for 88.3% of year-to-date revenue, with Home Depot a distant second at 8.5% and Ace Hardware and Amazon together contributing just over 3%. Revenue declined 8.9% across the tracked period, while the average product price of $39.88 points to a catalog anchored in affordable, high-turnover items. Pricing has softened alongside demand, with the average price slipping 4.0% overall and 1.2% month-over-month to $39.47. The spread between sub-$10 trowels at Ace Hardware and four-figure drywall lifts and rollers at Lowe's and Home Depot highlights how differently each retailer positions the brand's assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Marshalltown.
BY REVENUE
Marshalltown sells 85% online and 15% offline. Online runs through 3 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 379K ratings on 4 channels, Marshalltown averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 379K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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