Marshalltown

Marshalltown Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Home Depot, Ace Hardware and Amazon shows Marshalltown, a family-owned brand that operates independently, generating 86.8% of its year-to-date retail revenue through Lowe's alone. Home Depot accounts for a distant 9.5%, while Ace Hardware (1.9%) and Amazon (1.7%) together contribute under 4%, underscoring a highly concentrated distribution footprint. The brand's average product price sits at $39.60 across the full period, though pricing firmed to $41.16 in the most recent month tracked, a 2.6% month-over-month increase and 2.7% rise across the May–July window. Revenue followed a similar upward path, growing 5.4% over the three-month timeseries period despite a 2.7% dip in the latest month. That combination of rising average prices and modest revenue growth suggests the assortment mix is skewing toward higher-ticket items, particularly at Lowe's, where top-selling listings range well above $600.