GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Lowe's, Home Depot, Ace Hardware, and Amazon, Marshalltown's sales are heavily concentrated in a single retail partner. Lowe's alone accounts for 87.7% of year-to-date revenue, with Home Depot a distant second at 8.8% and Ace Hardware and Amazon contributing just 1.9% and 1.6% respectively. The brand's average product price sits at $39.65, though the assortment spans a wide range, from sub-$10 trowels and mud pans to drywall lifts and rebar benders priced well above $600. Momentum has softened over the summer, with revenue down 11.4% across the June-to-August window and a 9.0% month-over-month decline in the most recent period. Pricing has held comparatively steady over the same stretch, easing 0.4% overall to an average of $39.96 after a 2.9% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Marshalltown.
BY REVENUE
Marshalltown sells 85% online and 15% offline. Online runs through 3 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 389K ratings on 4 channels, Marshalltown averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 389K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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