GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Home Depot, Ace Hardware, and Amazon, Marshalltown demonstrates a heavily concentrated retail footprint with Lowe's commanding a dominant 78.1% share of the brand's revenue. Home Depot follows as a distant second at 16.9%, while Ace Hardware and Amazon each account for roughly 2.5% of sales. The brand's average product price sits at $37.81, though pricing has trended downward with a 7.9% decrease observed over the tracked period. Lowe's top-selling Marshalltown products skew toward higher-ticket items, with listings exceeding $800, suggesting the retailer captures a significant share of the brand's premium segment. This lopsided retail distribution signals both a strong Lowe's partnership and a potential growth opportunity for Marshalltown to expand its presence across competing channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Marshalltown on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marshalltown.
BY REVENUE
