GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's and Best Buy from January 1 to September 30, 2026 shows Govee, a brand owned by Shenzhen-based Shenzhen Intellirocks Tech Co., Ltd., operating with an average product price of $66.21. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 93.9% of year-to-date revenue, leaving lowes.com at 3.6% and Best Buy at just 1.9%. Momentum softened over the tracked period, as revenue declined 15.3% overall and slipped a further 0.7% month over month in the most recent reading. Pricing followed a similar path, falling 6.1% across the period despite a modest 0.9% monthly uptick to $67.58. Together, the figures point to a brand managing a heavily Amazon-weighted mix while absorbing both volume and price pressure through the third quarter of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Govee on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Govee.
BY REVENUE
Govee sells 95% online and 5% offline. Online runs through 1 channel; offline through 3.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 4.77M ratings on 3 channels, Govee averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$270.54
Price
$383K
Revenue
$86.92
Price
$303K
Revenue
$98.03
Price
$229K
Revenue
$31.80
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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