GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Govee generated an average product price of $78.30 across tracked retailers between January and May 2026. Amazon dominates Govee's retail distribution, accounting for a commanding 97.2% of total revenue share, with Lowe's and Best Buy trailing significantly at 1.4% and 1.0% respectively. Despite its strong retail presence, the brand experienced a notable 12.3% decline in revenue over the March to May 2026 period. Meanwhile, Govee's average price held relatively steady, increasing just 0.1% over the same timeframe, suggesting the revenue drop was driven by volume rather than pricing shifts. These trends indicate that while Govee maintains a near-exclusive sales relationship with Amazon, diversifying its retail footprint could be a key growth lever moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Govee on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Govee.
BY REVIEW COUNT
Across 5.9M ratings on 3 retailers, Govee averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 5.9M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$732.44
Price
$6.4M
Revenue
$99.99
Price
$4.66M
Revenue
$179.99
Price
$4.14M
Revenue
$489.99
Price
$2.56M
Revenue
