GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Best Buy between January 1 and July 31, 2026, Govee's revenue grew 38.0% over the period, including a 30.6% month-over-month jump in the most recent month measured. Distribution remains highly concentrated, with Amazon accounting for 94.9% of tracked revenue versus 2.8% at lowes.com and 1.7% at Best Buy. Pricing has also trended upward, with the average selling price rising 21.0% across the period to $78.06 in the latest month, against a year-to-date average of $68.09. That combination of rising revenue and rising average price suggests demand is holding up even as the mix shifts toward higher-priced items. The heavy Amazon reliance, however, leaves the brand's tracked performance closely tied to a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Govee on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Govee.
BY REVIEW COUNT
Across 5.6M ratings on 3 channels, Govee averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$5.9M
Revenue
$179.99
Price
$2.85M
Revenue
$36.40
Price
$1.49M
Revenue
$88.27
Price
$1.38M
Revenue
$759.99
Price
$961K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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