Ring

Ring Market Overview

According to in-store data from Grips Intelligence, Ring generated an average product price of $107.93 across major retailers during Q1 2026 (January 1 – March 31, 2026). Best Buy dominated Ring's retail distribution, accounting for nearly half (49.6%) of the brand's total revenue share, followed by Lowe's at 20.4%, Amazon at 17.6%, and Home Depot at 12.2%. Notably, Ring's average price saw a significant decline of 13.4% over the tracked period, suggesting aggressive promotional activity or a shift toward more affordable product lines. Despite this pricing pressure, the brand maintained a broad presence across all four major retailers, with top-selling products at Home Depot commanding substantially higher price points — some exceeding $300 — compared to Best Buy and Lowe's where bestsellers largely fell below $150. This pricing disparity across channels highlights Ring's varied product positioning strategy tailored to each retailer's customer base.