Ring

Ring Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Best Buy and Home Depot from January 1 to September 30, 2026, Ring — a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) — carried an average product price of $73.46. Distribution is heavily concentrated, with Amazon alone accounting for 78.1% of year-to-date revenue, followed by lowes.com at 10.5%, Best Buy at 8.2% and homedepot.com at just 3.1%. Momentum softened notably over the third quarter, with revenue falling 37.8% across the tracked period and declining 16.9% in the most recent month alone. Pricing followed a similar trajectory, with the average selling price sliding 28.4% to $61.38, a 15.6% month-over-month decrease. Taken together, the combination of channel concentration and simultaneous price and revenue erosion suggests discount-led volume pressure rather than a shift in retail footprint.