GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, Lowe's, and Home Depot, Ring maintains a commanding presence with Amazon alone accounting for 82.5% of the brand's total revenue share. The brand's average product price sits at $73.65, though this figure has seen a 5.2% decline over the tracked period. Revenue has also softened, dropping 3.5% over the same timeframe, suggesting increased pricing pressure or shifting consumer demand. Despite this, Ring continues to dominate across all four major retailers, with Best Buy (9.2%), Lowe's (5.6%), and Home Depot (2.6%) rounding out its distribution footprint. Home Depot notably skews toward higher-priced bundles and premium products, with top-selling items averaging well above $250.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ring.
BY REVENUE
Ring sells 87% online and 13% offline. Online runs through 3 retailers; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 6.1M ratings on 4 retailers, Ring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$132.34
Price
$1.09M
Revenue
$87.29
Price
$771K
Revenue
$82.29
Price
$697K
Revenue
$186.92
Price
$513K
Revenue
$63.63
Price
$487K
Revenue
