GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Lowe's, Best Buy and Home Depot, Ring — a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) — carries an average product price of $72.13. Channel concentration is the standout dynamic, with Amazon accounting for 80.7% of year-to-date revenue, leaving lowes.com at 8.5%, Best Buy at 7.9% and homedepot.com at just 2.8%. Momentum softened over the June–August window, as revenue fell 6.6% overall and dropped 15.1% in the latest month alone. Pricing followed a similar path, with the average selling price easing 5.2% to $68.26, a 6.7% month-over-month decline. That combination of falling revenue and a slipping average price suggests promotional pressure rather than a straightforward demand shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ring.
BY REVENUE
Ring sells 86% online and 14% offline. Online runs through 3 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 5.8M ratings on 4 channels, Ring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$57.27
Price
$688K
Revenue
$102.92
Price
$318K
Revenue
$69.99
Price
$240K
Revenue
$132.60
Price
$216K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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