GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Best Buy and Home Depot from January 1 to September 30, 2026, Ring — a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) — carried an average product price of $73.46. Distribution is heavily concentrated, with Amazon alone accounting for 78.1% of year-to-date revenue, followed by lowes.com at 10.5%, Best Buy at 8.2% and homedepot.com at just 3.1%. Momentum softened notably over the third quarter, with revenue falling 37.8% across the tracked period and declining 16.9% in the most recent month alone. Pricing followed a similar trajectory, with the average selling price sliding 28.4% to $61.38, a 15.6% month-over-month decrease. Taken together, the combination of channel concentration and simultaneous price and revenue erosion suggests discount-led volume pressure rather than a shift in retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ring.
BY REVENUE
Ring sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 5.4M ratings on 4 channels, Ring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$57.66
Price
$722K
Revenue
$211.80
Price
$235K
Revenue
$131.37
Price
$234K
Revenue
$156.95
Price
$174K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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