According to Grips Intelligence data tracking performance across Best Buy, Amazon, Lowes, and Home Depot from January to February 2026, Ring maintained an average product price of $110.72 across all retailers. Best Buy emerged as Ring's dominant sales channel, commanding a significant 48.9% share of the brand's total revenue, far outpacing Amazon at 19.2% and Lowes at 18.7%. Notably, Ring's overall revenue declined 39.3% over the trailing period, signaling a considerable slowdown in consumer demand across tracked retailers. Despite this revenue contraction, Ring's average price saw a 12.5% overall increase over the same period, suggesting a strategic shift toward higher-priced product mix or reduced discounting. Home Depot accounted for the remaining 13.0% of revenue share, rounding out a four-retailer distribution strategy with a notably even split among the three trailing channels behind Best Buy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ring.
BY REVENUE
$149.99
Price
$497K
Revenue
$87.56
Price
$463K
Revenue
$78.76
Price
$422K
Revenue
$199.99
Price
$278K
Revenue
$78.24
Price
$129K
Revenue