GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ring generated the majority of its revenue through Amazon, which accounted for 81.5% of total revenue share between January and April 2026, followed by Best Buy at 10.1%, Lowes.com at 5.7%, and HomeDepot.com at 2.6%. Across these four tracked retailers, Ring maintained an average product price of $93.66 during the period. Notably, Ring's average price decreased by 6.0% over the observed timeframe, suggesting increased promotional activity or a shift toward more affordable product lines. Despite this pricing pressure, the brand's overall revenue grew by 1.5% during the period. Ring's dominant presence on Amazon highlights the platform's critical role as the brand's primary sales channel, far outpacing traditional electronics and home improvement retailers combined.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ring.
BY REVENUE
Ring sells 87% online and 13% offline. Online runs through 3 retailers; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 4.9M ratings on 4 retailers, Ring averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 4.9M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$132.34
Price
$1.09M
Revenue
$87.29
Price
$771K
Revenue
$82.29
Price
$697K
Revenue
$199.99
Price
$406K
Revenue
$66.06
Price
$394K
Revenue
