GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, AceHardware.com, HomeDepot.com and Menards.com from January 1 to September 30, 2026 shows Gorilla commanding an average product price of $14.20. Amazon is the brand's dominant outlet, accounting for 52.8% of year-to-date revenue, more than double the 24.5% held by Lowe's. Ace Hardware adds a meaningful 18.1%, while Home Depot (2.7%) and Menards (1.8%) together represent less than 5% of tracked sales. Momentum has been slightly negative, with revenue slipping 1.1% over the period and declining 1.3% in the most recent month. Pricing has softened in parallel, falling 3.0% overall to a recent monthly average of $13.75, though that figure marked a 1.6% month-over-month uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Gorilla on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gorilla.
BY REVENUE
Gorilla sells 69% online and 31% offline. Online runs through 3 channels; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 70M ratings on 5 channels, Gorilla averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 70M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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