GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Home Depot, and Menards from January 1 to July 31, 2026, Gorilla's sales remain heavily concentrated in a single channel. Amazon alone accounts for 57.6% of year-to-date revenue, with lowes.com (19.8%) and acehardware.com (17.3%) forming a secondary tier, while homedepot.com (3.2%) and menards.com (2.0%) contribute marginally. The brand's average product price sits at $14.93 year to date, though pricing has softened to $14.53 in the most recent month, a 7.2% decline over the tracked period. Revenue has followed a similar trajectory, falling 5.5% overall despite a modest 1.9% month-over-month uptick in the latest period. Taken together, the figures point to a brand balancing marketplace dominance against gradual price erosion across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gorilla on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gorilla.
BY REVENUE
Gorilla sells 69% online and 31% offline. Online runs through 3 channels; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 111M ratings on 5 channels, Gorilla averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 111M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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