GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across acehardware.com, lowes.com, Amazon and homedepot.com, Rust-Oleum — a subsidiary of RPM International Inc. (NYSE: RPM) — generated its revenue from a notably balanced retail mix. Ace Hardware led with a 36.5% revenue share, followed closely by Lowe's at 35.0%, while Amazon contributed 21.4% and Home Depot trailed at just 6.9%. The brand's average product price sat at $12.77, edging up 0.3% over the period despite a 0.9% month-over-month dip to $12.81. Revenue momentum was weaker, falling 13.7% versus the prior month and 14.2% across the tracked timeseries window from May 1 to July 31, 2026. That divergence between stable pricing and softening sales suggests volume, rather than discounting, is the key pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rust-Oleum on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rust-Oleum.
BY REVENUE
Rust-Oleum sells 33% online and 67% offline. Online runs through 3 channels; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 85M ratings on 4 channels, Rust-Oleum averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.05
Price
$1.04M
Revenue
$8.05
Price
$909K
Revenue
$9.99
Price
$834K
Revenue
$8.05
Price
$820K
Revenue
$8.04
Price
$778K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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