GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Ace Hardware, Lowe's, Amazon and Home Depot, Rust-Oleum — a subsidiary of RPM International Inc. (NYSE: RPM) — shows a notably balanced retail footprint. Ace Hardware leads with a 36.7% revenue share, followed closely by Lowe's at 35.3%, while Amazon contributes 21.1% and Home Depot trails at 6.8%. The brand's average product price sits at $12.93, though pricing has trended upward, rising 5.6% over the tracked period to $13.65. Revenue momentum has been uneven, climbing 11.9% month over month in the most recent period while still sitting 3.2% below where it started. That combination of rising prices and a slight net revenue decline suggests unit volumes, rather than pricing, are the pressure point worth watching.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rust-Oleum on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rust-Oleum.
BY REVENUE
Rust-Oleum sells 35% online and 65% offline. Online runs through 3 channels; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 77M ratings on 4 channels, Rust-Oleum averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.17
Price
$1.1M
Revenue
$8.17
Price
$946K
Revenue
$8.17
Price
$890K
Revenue
$9.99
Price
$879K
Revenue
$8.17
Price
$819K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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