GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Amazon, and Home Depot from January 1 to September 30, 2026, Rust-Oleum — a subsidiary of RPM International (NYSE: RPM) — holds an average product price of $12.85. Revenue share is unusually balanced at the top, with acehardware.com at 36.8% narrowly leading lowes.com at 34.6%, leaving no single dominant outlet. Amazon contributes 21.6%, while homedepot.com trails at just 6.9%, the smallest slice of the tracked mix. Momentum softened late in the period, with revenue falling 11.9% month over month and ending down 0.7% overall. Pricing moved the other way, rising 4.6% across the period to a recent average of $13.20, suggesting volume rather than price drove the revenue dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rust-Oleum on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rust-Oleum.
BY REVENUE
Rust-Oleum sells 33% online and 67% offline. Online runs through 3 channels; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 68M ratings on 4 channels, Rust-Oleum averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.26
Price
$1.14M
Revenue
$8.26
Price
$976K
Revenue
$8.25
Price
$934K
Revenue
$9.99
Price
$920K
Revenue
$8.19
Price
$718K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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