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Rust-Oleum

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5M+

Products Sold, Jan to Apr 2026

5,000+

# Offline Stores

$12.03

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Rust-Oleum Market Overview

According to in-store data from Grips Intelligence, Rust-Oleum generated the largest share of its revenue through Ace Hardware (41.4%), followed by Lowe's (33.9%) and Amazon (23.4%), while Home Depot accounted for just 1.1% during the January–April 2026 tracking period across these four retailers. The brand's average product price stood at $12.03, reflecting its strong positioning in the value segment of the market. Notably, Rust-Oleum experienced impressive revenue growth of 65.4% over the tracked period, signaling accelerating consumer demand. Average prices also trended upward, rising 5.3% overall, suggesting the brand has been able to implement incremental price increases without dampening sales momentum. This combination of robust revenue growth and rising average prices points to a strengthening market position for Rust-Oleum heading into mid-2026.

Revenue Share by Retailer
Data covers Ace Hardware, Lowe's, Amazon, Home Depot

Rust-Oleum's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 65% from Feb to Apr.

Monthly revenue

Indexed values, 0-100

Rust-Oleum's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.

Average price

Absolute values in $

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Rust-Oleum's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Rust-Oleum on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Rust-Oleum's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Rust-Oleum.

Retailers by revenue share

Distribution in %

Top products for Rust-Oleum

BY REVENUE

Ace Hardware
Ace Hardware
#1Rust-Oleum Painter's Touch 2X Ultra Cover Flat Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$670K

Revenue

#2Rust-Oleum Painter's Touch 2X Ultra Cover Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$605K

Revenue

#3Rust-Oleum Industrial Choice Fluorescent Orange Inverted Marking Paint 17 oz

$9.99

Price

$556K

Revenue

#4Rust-Oleum Painter's Touch 2X Ultra Cover Semi-Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$488K

Revenue

#5Rust-Oleum Painter's Touch 2X Ultra Cover Satin Canyon Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$271K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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