GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data for Rust-Oleum — a subsidiary of RPM International Inc. (NYSE:RPM) — the brand's offline revenue grew 4.1% across the tracked period, with data spanning January 1 to June 30, 2026 across Ace Hardware, Lowe's, Amazon, and Home Depot. Ace Hardware led all channels with a 37.6% revenue share, followed closely by Lowe's at 33.7%, while Amazon and Home Depot contributed 19.9% and 8.7% respectively. The average product price settled at $12.87, reflecting a 1.6% decline over the period despite a modest 1.2% month-over-month uptick to $12.92. Together, these datapoints from Grips Intelligence underscore a brick-and-mortar-driven distribution footprint concentrated among the two leading hardware retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rust-Oleum on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rust-Oleum.
BY REVENUE
Rust-Oleum sells 33% online and 67% offline. Online runs through 3 channels; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 90M ratings on 4 channels, Rust-Oleum averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 90M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.06M
Revenue
$7.99
Price
$924K
Revenue
$9.99
Price
$846K
Revenue
$7.99
Price
$789K
Revenue
$7.99
Price
$637K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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