Rust-Oleum

Rust-Oleum Market Overview

According to in-store data from Grips Intelligence, Rust-Oleum generated the largest share of its revenue through Ace Hardware (44.1%), followed by Lowe's (30.7%) and Amazon (23.8%) during Q1 2026 (January–March), while Home Depot accounted for just 1.3%. The brand's average product price across these four retailers stood at $11.77, reflecting its strong positioning in the affordable consumer segment. Notably, Rust-Oleum experienced robust revenue growth of 37.3% over the quarter, signaling increasing consumer demand. The dominance of Ace Hardware as the top revenue channel is a standout insight, suggesting that independent and specialty hardware retailers play a critical role in Rust-Oleum's distribution strategy. These trends point to a brand that is gaining significant momentum heading into the spring home-improvement season.