Rust-Oleum

Rust-Oleum Market Overview

According to Grips Intelligence data tracking performance across Ace Hardware, Lowe's, Amazon, and Home Depot from January to February 2026, Rust-Oleum demonstrated solid momentum with overall revenue growing 3.8% over the observed period. Ace Hardware emerged as the brand's dominant online retail channel, commanding a leading 45.4% revenue share, followed by Lowe's at 28.2% and Amazon at 24.6%. Notably, Home Depot accounted for just 1.7% of Rust-Oleum's tracked online revenue, signaling a significant distribution gap compared to its competitors. The brand maintained an accessible average product price of $11.78, which remained essentially flat month-over-month, reflecting a stable pricing strategy across retailers. These insights suggest Rust-Oleum holds a strong digital shelf presence in the home improvement space, with particular dominance on Ace Hardware's online platform.