GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across Amazon, Best Buy, Newegg, and homedepot.com, GoPro — operated by founder-led GoPro, Inc. (NASDAQ: GPRO) — carries an average product price of $224.48. Distribution is heavily concentrated, with Amazon accounting for 90.3% of year-to-date revenue, followed by Best Buy at 5.2%, Newegg at 2.3%, and homedepot.com at 2.2%. Momentum turned positive over the May–July window, where revenue climbed 24.2% overall and rose 17.8% in the most recent month tracked. Average price also firmed 6.0% across the same stretch, settling at $232.27 after a slight 0.8% month-over-month dip. Taken together, the Grips Intelligence figures point to a brand growing volume and realized price simultaneously, while remaining highly dependent on a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVIEW COUNT
Across 568K ratings on 4 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 568K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$433.45
Price
$59K
Revenue
$865.49
Price
$32K
Revenue
$844.34
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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