GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GoPro generated an average product price of $224.40 across tracked retailers between January and May 2026. Amazon dominated GoPro's revenue share at 91.0%, followed by Best Buy at 5.7%, Newegg at 2.0%, and Home Depot at 1.2%. The HERO13 Black remains the flagship product across retailers, with bundle pricing on Amazon ranging from approximately $383 to $511, while Newegg bundles commanded significantly higher prices reaching up to $853. Despite Amazon's overwhelming revenue dominance, GoPro's overall revenue experienced a 3.4% decline over the tracked period, signaling potential softening demand. These insights highlight GoPro's heavy reliance on a single retail channel and the pricing variability across its distribution network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVENUE
GoPro sells 92% online and 8% offline. Online runs through 3 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 441K ratings on 4 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 441K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$854.49
Price
$46K
Revenue
$831.03
Price
$42K
Revenue
$420.76
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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