GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GoPro generated an average product price of $237.66 across Amazon, Best Buy, Newegg, and Home Depot between January and April 2026. Amazon dominated GoPro's revenue share at an overwhelming 90.6%, followed by Best Buy at 6.1% and Newegg at 2.1%, highlighting the brand's heavy reliance on a single retail channel. The HERO13 Black remains the cornerstone of GoPro's product lineup, with bundles on Newegg reaching price points as high as $853.40, while the entry-level GoPro Hero is offered at a more accessible average of $214.67 on Amazon. During the tracked period, GoPro experienced a 6.5% overall revenue decline, suggesting potential headwinds in consumer demand heading into mid-2026. Despite the revenue dip, average pricing showed relative stability with only a 0.7% overall decrease, indicating that GoPro has maintained its pricing power even amid softening sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GoPro.
BY REVENUE
GoPro sells 94% online and 6% offline. Online runs through 3 retailers; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 454K ratings on 4 retailers, GoPro averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 454K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$421.39
Price
$3.09M
Revenue
$401.95
Price
$3.04M
Revenue
$383.19
Price
$2.74M
Revenue
$503.45
Price
$1.52M
Revenue
$214.67
Price
$620K
Revenue
