Home/Insights/Brands/GoProProduct Intelligence - 2026 YTD USA

GoPro

100K+

Products Sold, Jan to Aug 2026

250+

# Offline Stores

$229.69

Avg. Price

4.6

Avg. Rating

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GoPro Market Overview

According to Grips Intelligence in-store data spanning January 1 to August 31, 2026 across Amazon, Best Buy, homedepot.com, Newegg and lowes.com, GoPro — operated by GoPro, Inc. (NASDAQ: GPRO) — has built a heavily concentrated retail footprint. Amazon alone accounts for 89.9% of year-to-date revenue, leaving Best Buy a distant second at 4.1% and the remaining three retailers splitting under 6% between them. Revenue grew 8.9% over the tracked period, though momentum cooled with an 8.6% month-over-month decline in the most recent month. The average product price sits at $226.79, down 4.8% across the period and 1.8% month-over-month, pointing to a steady drift toward more accessible price points. That mix of top-line growth against softening prices suggests volume, not premium positioning, is carrying GoPro's current performance.

Revenue Share by Channel
Data covers Amazon, Best Buy, Home Depot, Newegg, Lowe's

GoPro's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

GoPro's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.

Average price

Absolute values in $

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GoPro's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for GoPro on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

GoPro's channels

REVENUE SHARE

Revenue distribution across tracked channels for GoPro.

Channels by revenue share

Distribution in %

GoPro's customer ratings

BY REVIEW COUNT

Across 576K ratings on 5 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 576K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for GoPro

BY REVENUE

Amazon
Amazon
#1GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video, 27MP Photo + Compatability with HB-Series Lenses

$400.07

Price

$2.96M

Revenue

#2GoPro HERO13 Black Accessory Bundle - Includes The Handler, 2 Enduro Batteries, 2 Curved Adhesive Mounts, 64GB SanDisk MicroSD Card, and Carrying Case

$479.00

Price

$1.72M

Revenue

#3GoPro HERO13 Black Extended Power Bundle - Includes Dual Battery Charger, 3 Enduro Batteries, 64GB SanDisk microSD Card, Camera Case

$499.63

Price

$1.25M

Revenue

#4GoPro HERO13 Black Action Camera Bundle with 3 Enduro Batteries, Dual Charger, 64GB microSD, Accessory Kit – 5.3K Ultra HD Video, HyperSmooth 6.0, Waterproof Adventure Camera

$511.04

Price

$1.22M

Revenue

#5GoPro LIT Hero - Lightweight, Compact, Waterproof Action Camera with Built-in Light, 4K60 Ultra HD Video, 12MP Photo, Touch Screen, HyperSmooth Stabilization

$245.58

Price

$1.21M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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