GoPro

GoPro Market Overview

According to in-store data from Grips Intelligence, GoPro generated an average product price of $237.66 across Amazon, Best Buy, Newegg, and Home Depot between January and April 2026. Amazon dominated GoPro's revenue share at an overwhelming 90.6%, followed by Best Buy at 6.1% and Newegg at 2.1%, highlighting the brand's heavy reliance on a single retail channel. The HERO13 Black remains the cornerstone of GoPro's product lineup, with bundles on Newegg reaching price points as high as $853.40, while the entry-level GoPro Hero is offered at a more accessible average of $214.67 on Amazon. During the tracked period, GoPro experienced a 6.5% overall revenue decline, suggesting potential headwinds in consumer demand heading into mid-2026. Despite the revenue dip, average pricing showed relative stability with only a 0.7% overall decrease, indicating that GoPro has maintained its pricing power even amid softening sales.